WOM


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References in classic literature ?
Think, O Jesus, for what reason Thou endured'st earth's spite and treason, Nor me lose, in that dread season; Seeking me, thy wom feet hasted, On the cross thy soul death tasted, Let not all these toils be wasted.
- WOM extends roaming agreement with Entel for LTE services;
Behavioral response is represented by repurchase intentions and positive word of mouth (WOM) in the current study.
This communication is called WOM (word of mouth) and if disseminated electronically, called as e-WOM (electronic word of mouth).
The content posted online by consumers is a specific type of WOM, called electronic word-of-mouth (eWOM; Bronner & de Hoog, 2011; Cheng & Zhou, 2010).
Figure 2 shows the correspondence between WOM and Florida, per Qualicoat.
Accordingly, the aim of this study was to develop and test a model that incorporates theoretical relationships between pride and its antecedents (i.e., team performance and CSR) and Word of Mouth (WOM) recommendation intention, a key consumer variable in the spectator sport context.
Among the numerous explanatory variables tested, the following three types of factors have been found to be significant: (i) factors concerning movie characteristics, that is, screening statistics data, such as the star, director, genre, sequels, ratings, distributors, production, and marketing budgets, and the number of screens (or screening schedules) [10-16], (ii) competition factors reflecting market conditions, such as the number of existing and newly introduced movies [11,17,18], and (iii) word-of-mouth (WOM) effects, such as the intensity of interest and the level of preference derived from user ratings and social network services (SNS) [18-22].
The paper begins by defining 'word of mouth' and investigating the differences between traditional word-of-mouth (WOM) and electronic word-of-mouth (eWOM) in Jordan.
"Kotler's (1991) quoting from work by Arndt (1967a), TARP (1986) and Richins (1987) states that customers dissatisfied with a product spread negative word of mouth (WOM) to eleven acquaintances, while satisfied customers may spread positive WOM to only three.
The authors postulated that moviegoers observe both box office revenues and the WOM of previous moviegoers in making their choices.
For example, loyalty intention and attitudinal loyalty are assessed in most studies as both intention to recommend/word-of-mouth (WOM) and intention to revisit (Chen & Tsai, 2007; Chi & Qu, 2008; Oppermann, 2000; Zabkar et al., 2010).