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international five-and-dime store. [Am. Commerce: NCE, 3004]
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A spokeswoman from Woolworths Liquor Group has said that the drink had been removed from all of Woolworths Australian stores.
INTERVIEWEES: Debs Carter, marketing director for SHS, which owns WKD Debra Clausen, head of global marketing for RTDs and ciders, Distell Natasha Chapman, GB shopper marketing manager, off-trade, Diageo Anu Goel, VP global marketing, Beam Carmen D'Ascendis, global marketing director Brown-Forman Jack Daniel's Syl Saller, global director of brand innovation group, Diageo Simon Green of Global Brands Gordon Chisholm, brand director Bacardi flavoured rums Matt Shattock, CEO Beam Inc Greg Pestinger Brown-Forman Jack Daniel's senior brand manager, North America, Brad Banducci, director Woolworths Liquor Group Olga Martinez Garcia, general manager Paraguay, Uruguay and Brazil, Diageo Jean-Pierre Cayard, president La Martiniquaise
The company has now started rolling out 500ml single bottles to 1,250 Woolworths Liquor, BWS and Dan Murphy's stores down under.
Major brands include Woolworths, Safeway, Food For Less, Dick Smith Electronics and PowerHouse, Tandy, Woolworths Liquor, BWS, First Estate, Dan Murphy's, Plus Petrol, BIG W, Woolworths Ezy Banking, Woolworths HomeShop and GreenGrocer.
Just in May, Woolworths Liquor Group started stocking the replica of the alcoholic brew through its Dan Murphy's and BWS stores.