Yahoo!

(redirected from Yahoo! Local)

Yahoo!

(Yahoo!, Sunnyvale, CA, www.yahoo.com) The most diversified information portal on the Web. Along with search, news, sports and weather, Yahoo! offers email, instant messaging, travel, auctions, classified ads, financial data, discussion groups, Web hosting and numerous other services.

It Began with Search
When it launched in 1995, Yahoo! was the first Web search site to gain worldwide attention. It distinguished itself in the early days because it created its indexes manually. Instead of sending out automated spiders that roamed the Web and indexed everything in sight, indexing specialists decided what categories a Web page fit in. As a result, Yahoo! called itself a "directory," rather than a search engine. As the Web grew exponentially, it became too large to index manually, and Yahoo! employed automated methods.

A Student Hobby
In 1994, Stanford Ph.D candidates Jerry Yang and David Filo began indexing interesting websites as a hobby. "Jerry and David's Guide to the World Wide Web" turned into Yahoo!, meaning "Yet Another Hierarchical Officious Oracle!" A very successful IPO followed in 1996, and within a few years, Yahoo! became a major global brand worldwide.

From Yahoo! to Oath and Altaba
Valued at USD $67 billion prior to the dot-com bust, Yahoo! began to slide ever since. Although Microsoft offered $44 billion to buy the company in 2008, Yahoo! declined. Nine years later in 2017, Verizon acquired Yahoo!'s Internet businesses for $5 billion. Combined with Verizon's acquisition of AOL in 2015, an umbrella company was formed and named Oath. Retaining their own brands, more than 50 media and tech sites are part of Verizon Media Group (formerly Oath), including all the Yahoo! sites and services, AOL, TechCrunch, tumblr and engadget.

What remained of Yahoo! not acquired by Verizon was renamed Altaba ("alternate to Alibaba"), which owns roughly 15% of the Chinese Internet giant (see Alibaba).
Copyright © 1981-2019 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.
References in periodicals archive ?
Through setup and optimization on Google Places, Bing Business Portal and Yahoo! Local Listings, Server Side Design clients have the added capability to reach more individuals within their local area.
* Yahoo! Local (http://local.yahoo.com) combines user-submitted reviews with a business directory and maps.
Although Infoserve has lost the right to be an authorised Google AdWords reseller from January, it still generates revenues from its position as Yahoo! Local's official UK online advertising partner.
Other sites include Yahoo! Local, Angie's List and the Franklin Report.
The device provides current, locally relevant information via the Internet, including use of websites such as Yahoo! Local search, with AutoUpdate ensuring current information via automatic, wireless update software without the need for a computer.
(Nasdaq:YHOO) through Yahoo! Local, a provider of local search experience.
"The results for the YELLOWPAGES.COM Network do not include the local business searches we also fulfill every month for consumers who use AOL Yellow Pages, as well as Yahoo! Local and Yahoo!
With Yahoo, Infoserve will become the local advertising sales partner for the UK selling featured listings to local businesses that will appear as links on Yahoo! Local results pages.
Integration with Yahoo! Local allows users to also see "inside information" about their potential new neighborhood such as the location of parks, schools, restaurants and read reviews written by other Yahoo!
In addition, Real Cities affiliation allows for a variety of distribution methods, including the Yahoo! local news channel, a local news channel on Palm VII devices, and relationships with AT&T and Sprint PCS for cellular phone distribution.
So what you get at most Yahoo! local sites is links to other sites.
"There's a lot of talent at Relevant Ads", says Wiideman, "between David Rodecker who played a major role developing the first version of Local.com and now Steve Yeich, former General Manager of Yahoo! Local. However, since the change in leadership, Relevant Ads and I have seen the potential of the technology from two completely opposite perspectives.