Yankee Group


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Yankee Group

(the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. Its AnalystDirect methodology offers research reports, personalized market interpretation and other customized services for its target clients in the business and technology sectors. Formerly owned by Reuters, the Yankee Group was purchased in 2004 by a private equity firm, as well as a group of private investors, one of which included Ted Philip, the former president of Lycos.
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In Yankee Group's surveys, nearly 90% of all companies place a high priority on mobile channels for customer outreach.
4 January 2013 - US technology-industry analyst The 451 Group LLC said it had taken over domestic IT market research and advisory firm Yankee Group Research Inc from private equity firm Alta Communications.
Event partners CEA, MediaLink and Yankee Group are also members of the CleanSlate 2011 Advisory Board along with NPD Group and Ground Truth.
Some other countries including Abu Dhabi and Oman are coming on strong in the outsourcing space but others such as Jordan and Dubai face longer odds in competing for a piece of the outsourcing pie," Zeus Kerravala, Enterprise Research Senior Vice-President, Yankee Group, said.
The Gulf region may be attracting more and more outsourcing services to the region, but they should differentiate their offers and prove their strengths to taste success in the surging global outsourcing market and compete with the likes of India and China, according to a Yankee Group report, a report said.
A recent Yankee Group study suggests this is the wrong approach and that a more "Zen-like" process of allowing all sorts of consumer technology into the LAN is both easier for the IT department to manage and more productive to the company, as well.
Other publishing portfolio companies of Alta Communications include Babcox Publications (Akron, OH), CDC Publishing (Vero Beach, FL), Davler Media Group (New York), MBI Publishing (Osceola, WI), New Times Media (Phoenix, AZ), Yankee Group (Boston, MA) and 1105 Media (Chatsworth, CA).
The Yankee Group reckons that one reason the platform is so popular with developers is because producing simple games in Flash takes just three or four months--clearly an attractive proposition for smaller content companies.
Leading analyst firm Yankee Group predicts that the market for appliances delivering comprehensive application assurance will reach $230 million by 2009 and has identified NetContinuum as a leader in that market in the December 2005 report titled, Application Assurance Platforms Arise from Web App Firewall Market's Ashes.
Adi Kishore, a senior analyst in media and entertainment strategies at the Yankee Group Research Inc.
SecureWorks is the largest provider of managed IT security services to the financial industry and was recently named by the IT analyst firm Yankee Group as a "market leader" among Pure Managed Security Service Providers (PMSSPs).