never-connecteds

(redirected from Zero TV)

never-connecteds

The households that watch TV via the Internet and not cable or satellite TV. Also called "Zero TV households" and "cord cutters," there were five million never-connecteds in the U.S. in 2013. See cord cutting.
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References in periodicals archive ?
She says: "My husband and I have zero TV tastes in common except Game of Thrones.
Flat or declining small TV set sales, or the rise of zero TV homes-With low-end smartphones becoming cheaper and cheaper than small TVs, the surge of entertainment and streaming options online will create an uncertain future for TV.
Winning back the Zero TV crowd will be one of the many issues broadcasters discuss at their national meetings.
The Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.
RENT-A-GOB faux extremist Katie Hopkins getting more than zero TV outlets.
Zero TV homes aren't exactly TV deserts - 75 percent of them still own at least one TV set - but the sets aren't connected to a cable or satellite service, nor do they use TV antennas.
The threat posed by the Zero TV trend is considered serious enough that it's being discussed at the National Association of Broadcasters' annual meeting this week in Las Vegas.
It's tempting to compare the Zero TV movement to the "kill your TV" crusades that pop up from time to time, but the people who are abandoning or eschewing traditional TV hookups aren't blaming the messenger, as that earlier movement attempts to do.
The report pointed out that the Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.
Winning back the Zero TV crowd will be one of the many issues US broadcasters discuss at their national meeting, called the NAB Show, taking place this week in Las Vegas.
Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.