Zune software

Zune software

A music, video and photo organizer for Windows PCs and Xbox game consoles from Microsoft. Along the lines of Apple's iTunes software, Zune is used to synchronize media between the computer and a Windows Phone, and it is also used to update the operating system in a Windows Phone. Zune does not run on Macs. Mac users who have Windows Phones require the synchronization program that works with iTunes (see Windows Phone Connector for Mac).

Zune Marketplace
Zune was the funnel into Zune Marketplace, Microsoft's online music service. Zune became Xbox Music and then Groove Music, which was discontinued at the end of 2017. See Zune.
References in periodicals archive ?
When it does become available, your phone will show a notification and you can then proceed to update the phone through the Zune software. Currently the Windows Phone 7.8 update supports Lumia 900, 800, 710, 610 and 510.
Microsoft will concentrate on putting Zune software onto mobile phones, such as those running its Windows operating system, said the person, who declined to be identified because the decision hasn't been announced.
TELECOMWORLDWIRE-6 May 2008-Microsoft adds new Zune software features and content(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
Windows Phone 7 did it in conjunction with the Zune software and the iPhone does it when coupled together with iTunes, but for some reason Windows Phone 8 is missing this feature?
The update will be delivered using the Microsoft Zune software (or Windows Phone 7 Connector if you have a Mac).