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addressable

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addressable

[ə′dres·ə·bəl]
(computer science)
Capable of being located by a computer through an addressing technique.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.

addressable

Reachable. When something is addressable, it can be accessed and manipulated by its location. For example, a website is addressable by its IP address, and hard drives are addressable by sectors. See byte addressable, IP address and sector.
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References in periodicals archive
Spearad GmbH runs a multi format platform for Addressable TV advertisements.
Spearad Announces Launch and Offers Full Stack Monetization Technology for Addressable TV and Audio
100% Reach: Household-level addressable advertising that can reach 100% of internet-connected TVs and devices across all distribution paths.
Project OAR Support Added To Verance Aspect Platform
The enhancements to Xandr's addressable TV capabilities provide the perfect complement to media buyers who need better control over their TV buys during this Upfront season.
Xandr enhances addressable TV offerings
Addressable TV has been hailed as a win-win-win that enables brands to better target consumers, networks to better monetize placement and consumers to receive ads they might actually want to watch.
MOVING TARGET: ADVERTISERS ARE SPENDING MORE IN ADDRESSABLE TV EVEN AS THEY STRUGGLE TO FIGURE OUT WHAT IT ACTUALLY MEANS FOR THEIR BRAND
Data-driven TV Is more than addressable and connected Here's the thing: You don't need addressable to do better targeting on TV.
The Future of TV is Data-Driven
Sixty percent of advertiser respondents in the report said they're using addressable TV or plan to run addressable ads within the next year.
Targeted Approach
The company believes its current pipeline of 31 submissions, exclusive of its four partnered submissions, pending approval by the US FDA now has a combined addressable market of over USD1.5bn based on August 2015 data from IMS Health, concluded Grenfell-Gardner.
IGI Laboratories submits ninth ANDA to the US FDA in 2015
The combined company is expected to have a stronger growth profile than Nokia's current addressable market, with an estimated CAGR of approximately 3.5% for 2014-2019, according to Nokia.
Nokia- Alcatel Lucent deal: Transaction overview
The addressable cost base is expected to grow at a slower rate.
-TeliaSonera net profit rises 13% Y/Y in 2010, to pay higher dividend
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