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information broker

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information broker

(1) A company that collects and sells personal information about individuals in order to create ad campaigns that target people with specific tastes and preferences. Information brokers purchase data from telecom and tech companies as well as collect data from credit bureaus, government and other public records. Also called a "data broker." See people search.

(2) An individual who searches for information for clients. Information brokers use various resources including the Internet, online services that specialize in databases, public libraries and books. They also make plain old-fashioned telephone calls. The word "broker" is a misnomer. Information retrieval consultant would be more accurate. Sue Rugge and Alfred Glossbrenner wrote an excellent book on the subject, "The Information Broker's Handbook." See Web search engines and people search.
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References in periodicals archive
There are four roles within a network that are useful to identify: boundary spanners, central connectors, information brokers, and those in the periphery.
A dedicated data manager on the SOIC team could serve as the information broker and ensure information has been properly added and tagged to the storage system.
Bridging spanners and/or information brokers either integrate-coordinate or disrupt-impede workflow collaboration.
This is a satisfying outcome because with or without physical collections, the public libraries can still play an important role as an information broker, also in the field of music.
DeLia, managing director of Security Outsourcing Solutions, an outside security contractor for Hewlett-Packard; Matthew Depante, manager of Florida-based information broker Action Research Group; and Bryan C.
When Sega was DDR & E, he called DTIC the "DoD technical information broker." How do you see DTIC's role in supporting the work of DDR & E?
In March 2005, information broker LexisNexis (a division of Reed Elsevier) disclosed that it had identified a number of incidents of potential fraudulent access to information about 32,000 U.S.
* Information brokerage: As customers begin to share more information with their insurance companies (driving details, home inventories, claims pictures), insurers equipped with this knowledge and the systems to leverage it can broaden their services into the realm of information broker. As consumers try to find the happy medium between tailored offerings and invasion of privacy, they may welcome a trusted broker to help them decide what insights to share and with whom.
Through the use of GIS and the Sterling Information Broker, Rayovac was able to support Wal-Mart's mandate in less than a month, without changing already established business processes with other customers and suppliers.
The role of information broker is not new to foundations; however, there is a resurgence of interest in the various strategies and techniques that can be used to inform policymakers.
Brokerage service (provided by an information broker) is a very helpful tool to promote symmetry in the context of e-commerce, allowing customers and providers to communicate in a simpler manner.
The decision makers also expressed a need for an information broker. As information and the number of information sources increase, decision processes became more complex, and decision makers need additional assistance in using information.
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