above the fold


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above the fold

The part of a Web page that is visible without scrolling. The fold is an invisible line simulating where a newspaper is folded. This is a design consideration when laying out a Web page so that all the important information can be seen at once. The majority of monitors today have at least 1,080 lines of resolution, and the page size above the fold is roughly a thousand vertical lines.
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References in periodicals archive ?
Shelf Guides: To maximize page real estate, enables brands to place multiple key-feature hotspots above the fold and inside the hero image.
The area above the fold is considered the most desirable real estate on a webpage.
The report profiles the industry players who stand out above the fold on the environment.
Watch This Space: In April, La Salle University in Philadelphia demanded that an embarrassing story about a business prof who'd hired exotic dancers for a class not run above the fold in the Collegian.
No Escape was covered on the front page of the Sunday New York Times, above the fold, so it doesn't get any more prominent than that," says Lara Stemple, the former executive director of Just Detention International (known until 2008 as Stop Prisoner Rape), which was one of the leaders of efforts for a federal law aiming for the elimination of prison rape.
The Fold, Above the Fold or Above the Crease were names given by the design industry - specifically the print design industry - to describe the top-half of a newspaper.
The goal is to put it up at least once a day on the home page above the fold, so people can click over to the opinion page.
We have seen everything from "America Chooses Change" to simply "HISTORY" above the fold on page one.
It was on the front page, above the fold and led me to wonder how many supposedly incisive political observers had actually read anything more than the headline.
BUT A LEVEE MUST'VE BROKEN: SUDDENLY ADS ARE EVERYWHERE" SPILLING ABOVE THE FOLD, WIPING OUT ARTICLES IN THEIR PATH" CHOKING OUT EVERYTHING BUT A FEW A.
The results propelled discussion at the "Future of News Industry Jobs" conference cohosted by the journalism school and the guild-CWA in October (see Above the Fold, December/January).