ad campaign


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ad campaign

An advertising effort that places ads on a Web page or application via the Internet. It typically involves a third-party ad serving organization that delivers ads chosen automatically or from a specific selection. See ad server, ad serving and ad-supported software.
References in periodicals archive ?
The ad campaign featured Sir Bobby and six other Premiership managers including Manchester United's Sir Alex Ferguson, Arsenal's Arsene Wenger and Birmingham's Steve Bruce.
He noted that the new television ad campaign, which was launched on March 11, did not have the expected sales impact .
P & G rolls out new ad campaign for Rejoice shampoo; featuring a flight attendant, ad evokes images of travel as Chinese government begins to ease restrictions on personal travel.
Nobody will be able to see how much money George Soros gave this quarter, or figure out who sponsored that $500,000 ad campaign in the St.
While the ad campaign is hardly an attempt to get the chicken industry all stirred up, it is an excellent beef promotion that does make some very good points, including the fact that lean beef is just as nutritious as the slim-and-trim skinless chicken breast, while providing more vitamin B-12, zinc and iron than chicken.
"The buzz takes your breath away." That's one theme for an ad campaign the Department of Health and Human Services recently launched to warn teens about the deadliness of a seriously troubling new trend.
The same day Weigand made his plea to Davis, the Crusade to Defend Our Catholic Church, a project of the American Life League, unveiled an ad campaign targeting Catholic senators who support abortion rights.
Keep your eyes and ears open to catch the National MS Society's new multimedia public service ad campaign, "There Is Help".
paper mills, Domtar Inc., Montreal, Quebec, Canada launched an ad campaign to reveal its new look and feel to its customers: graphic designers, commercial printers, publishers, and office supply buyers.
This perverse use of children as a pro-abortion advertising tool has been adopted by the National Abortion and Reproductive Rights Action League (NARAL) for a national television ad campaign.
He also says that he and his colleagues met with journalists and members of editorial boards during the ad campaign to explain the research findings that support the ads, to underscore the importance of the central messages of the campaign, and to suggest that editors need to pay more attention than they have to children's environmental health.
history, this $3.2 million purchase of two thirty-second spots was only the kickoff of a protracted and expensive ad campaign that includes a barrage of print ads in the nation's newspapers.