ad serving


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ad serving

The hardware, software and personnel required to deliver advertisements to websites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and website publishers. See adserver and Internet advertising.
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References in periodicals archive ?
Among the early marketers to make such a decision are those representing some of the largest tech brands that provide alternatives to the Google ad stack, with Adobe opting to pair with Flashtalking for its buy-side ad serving.
SpotX is a video ad serving platform providing media owners with monetiation tools for desktop, mobile and connected devices.
Xtenit provides a unique services platform for publishers that combines web content management, email publishing and ad serving. By tightly integrating the core services that publishers need to manage their online presence, Xtenit provides additional value and can more effectively meet the varied requirements of different publishers.
AdZouk will launch an integrated solution consisting of Google's DoubleClick Bid Manager, DoubleClick Ad Exchange and DoubleClick for Publishers ad serving platform.
Summary: A sluggish economy and stiff competition from international ad serving platforms will make it difficult for local websites to boost their advertising revenues this year, and there is very little they can do about it.
Google will be "doubling down" on video solutions for its clients, like YouTube, AdWords for Video, and ad serving tools for web video publishers.
"Vdopia's industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region's biggest brands and their target audiences," said Ali Asgar Mir, MD of IAS Media.
According to the two companies their joint solution offers ad mediation, campaign management, ad serving and analytics specifically tailored for mobile devices such as the iPad.
San Francisco, Jan 19 (ANI/Business Wire India): Silicon Valley-based ZEDO Inc, the leading ad server for new Internet websites and the third largest ad serving company in the world, recently appointed Joseph Jacob as ZEDO's Chief Technology Officer.
The document intends to "establish further transparency through certification by having all phases of ad serving put through a technology, process and data audit." And there will also be a self-assessment questionnaire.
Microsoft's Atlas Division will provide video ad serving on the MediaCart grocery cart screen, offering advertisers the chance to reach shoppers at the point of purchase.
The EU executive announced on 13 November that it has opened an in-depth investigation, believing that the transactions could lead to "competition concerns in the markets for intermediation and ad serving in online advertising".