impression

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impression

Dentistry an imprint of the teeth and gums, esp in wax or plaster, for use in preparing crowns, inlays, or dentures

impression

[im′presh·ən]
(geology)
A form left on a soft soil surface by plant parts; the soil hardens and usually the imprint is a concave feature.
(graphic arts)
A print made from an engraved plate.
A press run or printing of a book.
(metallurgy)
A machined cavity in a forging die for production of a specific geometric shape in the workpiece.

impression

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.
References in periodicals archive ?
I'm no fan of cluttering online pages and videos with too many ads, but charging for a 2-second video ad view is underhanded.
The cooperation includes that BIA/Kelsey s knowledge and industry expertise, joined with their Media Ad View solution, would supply enhanced value to Matrix CRM & Sales Intelligence platform users.
Local Media Forecast (2011-2016) and local market ad spending analysis, Media Ad View Reports, the local advertising ecosystem continues to be dominated by traditional media, with television's share at 13.
Single-page ad view with reply, watch, and share features - all while on the go
Women are natural at this, so much so that agencies who recognise that advertising has shifted from ad views to content consumption are those that would eventually put women at the helm, knowing that women are at home in such a habitat.
Third-party ad views to cover cost of access to DOCOMO network -