ad-supported software

Software that is paid for by advertisers. Pure ad-supported applications and websites always generate ads. In contrast, freemium products that display ads will stop the advertising when the user pays a fee. See freemium, shareware, adserver and Internet advertising.

Placing the Ads

Conducent's earlier FlexActive software provided the conduit between the source of the ads and their placement in a developer's application. FlexActive could also cache the ads so they could be rotated when the user was offline. (Screenshot courtesy of Conducent, Inc.)

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Green also notes that delivering ad-supported software on the Web eliminates much of the overhead of conventional software publishing.