ad-supported software


Also found in: Dictionary, Thesaurus.

ad-supported software

Software that is paid for by advertisers. Pure ad-supported applications and websites always generate ads. In contrast, freemium products that display ads will stop the advertising when the user pays a fee. See freemium, shareware, adserver and Internet advertising.


Placing the Ads
Conducent's earlier FlexActive software provided the conduit between the source of the ads and their placement in a developer's application. FlexActive could also cache the ads so they could be rotated when the user was offline. (Screen shot courtesy of Conducent, Inc.)
Copyright © 1981-2019 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.
References in periodicals archive ?
Green also notes that delivering ad-supported software on the Web eliminates much of the overhead of conventional software publishing.