and NY Daily News, Sonobi's addressable
solution now reaches more of the US population than either Snapchat or Twitter.
The company has a TV data and addressable
advertising track record in the New York DMA, and this will expand to include the unique digital capabilities of Audience Partners thus delivering seamless multiscreen addressable
AT&T AdWorks combines scale in addressable
TV advertising with targeting capability in the TV business and extends addressable
TV campaigns across screens.
Previously, the advantages of addressable
technology were available only on the detection side of a fire alarm system.
As the inaugural user of this new service, Sling TV brings comScore verified addressable
TV impressions and OTT impressions together.
As a pioneer of data-driven, addressable
television advertising the US, Cablevision was the first multichannel programming distributor (MVPD) to bring addressable
television advertising to the New York DMA.
It provides users with a single, agnostic platform to create, understand and activate their addressable
advertising campaigns leveraging a combination of first-, second- and third-party data sources.
RELATED ARTICLE: Implementation Specifications: Required Versus Addressable
M2 EQUITYBITES-March 3, 2017-Altice USA Acquires Multiscreen Addressable
Advertising Solutions Firm Audience Partners
The module expands the base system to 255 addressable
points, increases the number of relay outputs to 58, and adds 400 events to the history buffer for a total of 499 events.