Spearad GmbH runs a multi format platform for Addressable
100% Reach: Household-level addressable
advertising that can reach 100% of internet-connected TVs and devices across all distribution paths.
The enhancements to Xandr's addressable
TV capabilities provide the perfect complement to media buyers who need better control over their TV buys during this Upfront season.
TV has been hailed as a win-win-win that enables brands to better target consumers, networks to better monetize placement and consumers to receive ads they might actually want to watch.
Data-driven TV Is more than addressable
and connected Here's the thing: You don't need addressable
to do better targeting on TV.
Sixty percent of advertiser respondents in the report said they're using addressable
TV or plan to run addressable
ads within the next year.
The Security Rule makes the use of encryption an addressable
AT&T, DISH and WPP will work together, and with other existing INVIDI customers, to continue to expand INVIDI's addressable
capabilities and product offerings to other video delivery platforms and providers to drive the increased deployment of addressable
advertising industry wide.
The company believes its current pipeline of 31 submissions, exclusive of its four partnered submissions, pending approval by the US FDA now has a combined addressable
market of over USD1.5bn based on August 2015 data from IMS Health, concluded Grenfell-Gardner.
The combined company is expected to have a stronger growth profile than Nokia's current addressable
market, with an estimated CAGR of approximately 3.5% for 2014-2019, according to Nokia.
"The combination of SeaMicro's unique server architecture and the new dual core Intel Atom processor, which provides 64 bit OS support and four gigabytes of OS addressable
memory all while maintaining the benefits of x86 software compatibility, make for a very compelling value proposition."
cost base is expected to grow at a slower rate.