advergame


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advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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Hypothesis 1: Playing an advergame will positively affect gamers' perception of brand personality.
Types of ads managed by the own sites TYPE OF AD BRAZIL SPAIN Advergame 1% 0% Background 8% 1% Banner 35% 10% Button 9% 12% Interstitial 4% 0% Sponsorship 0% 4% Pop-under 1% 3% Pop-up 0% 0% Slotting fee 26% 26% Subset 1% 1% Superstitial 15% 24% Virtual world advertising 0% 19% Chart 1.
E nesse contexto de mudanca de paradigma na comunicacao publicitaria que se consolida o formato publicitario advergame, um neologismo ingles formado a partir da juncao de advertising (publicidade) e videogame (videojogos).
Mayor tiempo de retencion de usuario: A diferencia de cualquier otro medio publicitario tradicional, el advergame puede mantener al usuario centrado en el durante una buena cantidad de tiempo, siendo la media para las campanas de exito mas reconocidas como Coca cola o Burguer King de al menos 20 minutos por sesion de juego.
Analizar la utilidad del advergame como formato publicitario de series televisivas.
The children who played the advergame that pushed fruit ate more fruit than the other children.
Koko Digital was formed in 2006, and specialises in viral advergames and social media applications.
Dentro de las caracteristicas de los Advergames, la experiencia investigativa pasada destaca factores como la importancia de tener el mensaje publicitario en un primer plano para aumentar el nivel de recordacion de acuerdo con Schneider y Cornwell (2005), asi como la influencia del tipo de producto sobre la efectividad de la publicidad (Nelson, 2002).
Playing a food advergame may influence children's food preferences and choices, making the promotion of foods of low nutritional value using advergames particularly disturbing.
Estimates suggest that when development costs are spread across game players, and advergame can cost less than $2 per thousand users.
Advergames, which transform online games into instruments for building up brand image, have therefore emerged.
With only 10 minutes of exposure, our results revealed that children selected and ate whatever snacks were being marketed by the advergame, healthy or not, the authors said.