advergame


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advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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Koko Digital was formed in 2006, and specialises in viral advergames and social media applications.
Playing a food advergame may influence children's food preferences and choices, making the promotion of foods of low nutritional value using advergames particularly disturbing.
Advergames, which transform online games into instruments for building up brand image, have therefore emerged.
This Part argues that it is possible to develop regulations of advergames that pass constitutional muster, provided that the government has a sufficiently strong interest in regulating the products promoted by a particular type of advergame.
It's the most popular Internet activity in the country," says Matt Coapman, AdverGame Network VP of Business Development.
1: Fishlabs revenue percentage from advergames, 2009-2010
A customized advergame can be delivered in less than three weeks, versus the typical three months it can take to develop without the GameWok tools.
Consider an advergame for M&M's chocolate candies, Amazing Crispy, accessible on the M&M's Web site.
Vendare's zeal for enhancing advergames with prizes was an attractive quality for Flipside.
Placing an advergame into a social network doesn't have to be so costly and with our breakthroughs in advertising metrics, we can assess their effectiveness in surprising detail.
While a traditional TV advert might last for 30 seconds, a child can play an advergame for hours on end.
We encourage people to play in traffic," laughs Matt Coapman, VP of business development for the AdverGame Network.