References in periodicals archive ?
The ASA said: "By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical caregiving role...the advert directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression they were exclusively associated with one gender."
We'll be bringing you all the latest updates as soon as we receive them regarding this year's advert.
"We are seeing a mass movement celebrating craftsmanship, traditional products and UK produce, and this advert is one of the most iconic examples of a brand celebrating the ties that bind us as communities and as a country, drawing on tradition but informing our future."
Let us know what you think of this year's advert in the comments below, or by tweeting us@CheshireLive.
Laura Jayne Lines said: "OMG has anybody seen the new @jlandpartners advert. Absolutely fantastic, was smiling all the way through it!
"I know Sixt are proud of their edgy, shock comedy campaigns but this one is in very poor taste and I would urge them to remove this advert and consider making a donation to Women's Aid to show how seriously they take domestic abuse."
Why the company chose to have the black kid in that hoodie is a question that some online users were posing and wanted the advert pulled down for being culturally insensitive.
The advert, which Morrisons said was not based on a request it had made, caused fury.
NOTHING quite impresses the viewing public like a festive advert, with efforts in recent years ranging from CGI penguins to reenactments of the First World War.