ad campaign

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ad campaign

An advertising effort that places ads on a Web page or application via the Internet. It typically involves a third-party ad serving organization that delivers ads chosen automatically or from a specific selection. See ad server, ad serving and ad-supported software.
References in periodicals archive ?
The meticulous strategic planning by Dugow's 20-year-old agency, Len Dugow & Associates (LD&A), has been the creative force behind the sophisticated advertising campaigns that have sold 1,000 residences valued at more than $2 billion.
After the advertising campaign premiered during the first quarter of 2000, Aflac generated more sales leads during the first two weeks of the year than in the two previous years combined.

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