advertorial


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advertorial

(ADVERtisement ediTORIAL) A printed or online ad that reads like an editorial but is touting a specific product or service. Advertorials are paid for by the vendor. Depending on how it is written, it can appear as a strong opinion piece or obviously be an ad. Sometimes, people have to read between the lines.
References in periodicals archive ?
For instance, advertorial content could be targeted to mobile users, or to run where there is only Wi-Fi, or in areas where the network speed is best for maximum results.
The Ombudsman rejected Ogena's argument that the advertorial was exempted from bidding since it was 'impracticable if not legally impossible.
I first introduce my research methods and the genres of follower-anchored Instagram campaigns: advertorial dissemination, advertorial aggregation and advertorial instigation.
The advertorial, seen in August, compared Michelin's tyres with an unspecified budget brand, concluding that premium tyres improved safety and performance in wet conditions over the cheaper version.
I see a lot of magazines around where you wonder what is editorial and what is advertorial, and I suspect it is all advertorial.
Along with renewed interest in advertorial, other embedded content creeping into our daily media diet includes paid online posts, comments and reviews; digital publications that are presented to appear as independent media, but are sponsored; and sponsored content on social media.
Whereas audiences may be aware of Russian broadcasting tactics as tools of government communication, the advertorial presents a much more covert form of controlled media messaging that may be mistaken by audiences to represent newspaper editorial content.
A full page advertorial (an advertisement in the form of an editorial) or a half page advertisement can be discounted based on the services/supplies provided.
Your brief advertorial about Valley Forge National Historical Park in Pennsylvania [Spring] inspired me and my family to visit this historic treasure.
In collaboration with Northern Ontario Business, our Equipment World team has compiled a brief overview of our company's history in this special anniversary edition advertorial.
Wednesday's China Daily carried a one-page feature - which reminded the-gullible-reporter in me of an advertorial - on "Tibet still on steady path to growth.
He explains types of videos, such as the parody or comedy, the advertorial, the product demo, the vlog, the webisode, the tutorial, and the interview, then how to shoot with DSLRs, point-and-shoot cameras, and iPhones; set up, prepare questions for, and interview a subject; work with sound and lighting for different indoor and outdoor scenarios; use multiple cameras; use editing programs such as Apple iMovie, Adobe Premiere Elements, and Final Cut Pro X; and upload the video to YouTube, create a channel, market it with Twitter and Facebook, and earn money.