advertorial


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advertorial

(ADVERtisement ediTORIAL) A printed or online ad that reads like an editorial but is touting a specific product or service. Advertorials are paid for by the vendor. Depending on how it is written, it can appear as a strong opinion piece or obviously be an ad. Sometimes, people have to read between the lines.
References in periodicals archive ?
If Ogunsanya and his people must know, the second fiddle in their advertorial who can't tie gele, use blender, operate water dispenser, take selifi, et al, without subjecting herself to odium, lousy and classless is the Yoruba woman of their imagination, their graceless descent into illogical ethnic profiling of a race with civilisation blood, since ages gone by, when some were still cavey, cultivating groundnut and palm-tree farms, in their birthday robes.
Hyland's advertorial spot for last year's Tour de France, a race that Covers 2,000 miles, featured fellow Southern California group and partner, Swami's Cycling Club, in a 30-second commercial.
Trump had earlier tweeted a picture of the advertorial taken out in a local newspaper in Iowa, calling it "propaganda".
"It appears efforts have born some fruit, resulting in the payment of January's salaries," the company said in its advertorial. "The recent development, however, is what will lead to a permanent solution of the problem."
'For instance, advertorial content could be targeted to mobile users, or to run where there is only Wi-Fi, or in areas where the network speed is best for maximum results.'
The Ombudsman rejected Ogena's argument that the advertorial was exempted from bidding since it was 'impracticable if not legally impossible.'
I first introduce my research methods and the genres of follower-anchored Instagram campaigns: advertorial dissemination, advertorial aggregation and advertorial instigation.
AN advertorial for Michelin tyres has been banned in its original form for claiming that the premium brand is safer in wet conditions than budget competitors.
Responding to the ASA's decision, a spokesperson for Boots Opticians said: "We are disappointed that the ASA did not accept the clinical evidence we provided to them for the wording we used in this advertorial and we will continue to work with our lens manufacturer to provide further evidence for their effectiveness."
This turkey - which looks as if it was made for a bet - starts life as a brutal crime thriller before morphing before our eyes into an advertorial for a Christian self-help book.
Captive 97mins 12A THIS turkey - that looks as if it was made for a bet - starts life as a brutal crime thriller before morphing before our eyes into an advertorial for a Christian self-help book.