affinity group


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affinity group

A special interest group. This is a marketing term for a group of people with similar interests.
References in periodicals archive ?
That's not the only affinity group in the Delaware Grantmakers Association.
Ybarra's presentation was one of a series of several offerings that NMNA's affinity group has planned as part of its strategic plan for increasing nursing workforce diversity and promoting professional development and public policy leadership skills for minority nurses in New Mexico.
The affinity group first appeared at the end of the nineteenth century within the Spanish anarchist movement, in line with Mikhail Bakunin's call for the creation of 'intimate circles'.
Organizations are effectively using affinity groups as vehicles to improve the work environment by boosting employee morale, increasing cross-cultural awareness and creating an inclusive work environment.
Green also points out that the number of members an affinity group has is a good indication of the strength of its relationship with those members.
corporations have employee networks or affinity groups.
At the same time, the company will reduce business with other affinity groups and associations that have been unprofitable.
In a move that caught the eye of the local real estate market, the Affinity Group Inc.
The affinity group concept has evolved over a number of decades.
Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.
Fireman's Fund provides special claims handling services which include consultations with the insured and Marsh Affinity Group Services.
Lyons, a Senior Vice President of Marsh Affinity Group Services, a leading association insurance program broker and administrator.