affinity group

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affinity group

A special interest group. This is a marketing term for a group of people with similar interests.

References in periodicals archive ?

Like the other affinity groups, mine huddled, joined hands, and asked, "What shall we do?"

On the fence: is civil disobedience breaking the law or living out God's plan?

None of this ranting suggests that affinity groups cannot or should not exist, Merely that their members should participate as AFSA members in an energized AFSA to represent and defend the ideal of a professional American Foreign Service.

Foreign service masochism

His role will include building strong relationships with customers, brokers and other affinity groups.

Mutual goes for growth in Scotland

Just Energy, a North American natural gas, electricity and green energy retailer, has collaborated with Wild at Work, a US-based provider of perks and benefits for employers and affinity groups.

Just Energy collaborates with Wild at Work

Dismond also serves on the Executive Board of CBRE's African-American Network Group (AANG), one of the commercial real estate industry's first affinity groups for African-American professionals.

CBRE Group, Inc

But experts warn that the need to intimately know and understand the client's business is even more critical when placing coverage for franchises, associations or affinity groups.

Flock together with franchise opportunities

The large banks overestimated how many group members would seek the credit card due to the affinity and the affinity groups tended to underestimate how engaged they needed to be to make the most of the program.

Affinity cards present new opportunity to consider

Thinning margins and decreasing response rates have carriers searching for new and different ways to acquire customers in cost-effective ways, said Furbush of Affinity Marketing Group, whose sister company, Affinity Insurance Agency, partners with carriers to secure discounted rates on automobile, home, umbrella liability, boat and other insurance policies for associations and affinity groups.

Membership rewards: the economy and health care reform are opening the floodgates for more opportunities in affinity marketing

YL will supply you with the training, equipment, tech support, database and extremely low product cost to go after B to B income, on line sales, Affinity groups the list is endless.

Business For Sale; 59 -- Miscellaneous Retail; RETAIL ESTABLISHMENT

Selling to affinity groups could offset the employer-channel's slowdown for multi-life producers.

The essential guide to LTCI: what lies ahead for the somewhat embattled world of long-term care insurance sales? New regulations, including the CLASS act, and some new product innovation promise to turn the tide in 2011

The 'affinity groups' of the Direct Action Network (DAN) blocked access to the conference centre and, using tactics of non-violent civil disobedience, resisted assaults by the police.

Anarchism and the politics of affinity groups

The plan is available to consumers through The Hartford's association/affinity business which provides coverage to members of associations, organizations and affinity groups, such as financial institutions.