affinity group

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affinity group

A special interest group. This is a marketing term for a group of people with similar interests.
References in periodicals archive ?
Hyleck pointed to the education funders group as an example of what affinity groups can do when working in concert.
The notion of affinity groups was also used by anarchists outside of Spain.
We believe affinity groups can help advance the objectives and goals of the Department and encourage employees to reach their full potential.
When looking at a new group, look for a strong affinity relationship," says Clelland Green, executive vice president, USI Affinity Group, Philadelphia.
BALT is one of more than 70 P&G affinity groups in the U.
Our financial results for our Internet and certain affinity group programs have been lagging behind our core business operations," McIntyre said.
The following pages report on what we learned during our multi-year field test of white collar and knowledge worker affinity groups.
While this is available for very broad areas of interest such as news, photos, or videos, eSnips new MicroPortals is unique in that it extends the compelling online social sharing capability to even the smallest and most esoteric affinity groups, such as DJs, ballet dancers, African poets, paranormal enthusiasts, spiritual communities, Persian cat lovers, video creators, karaokers, landscape artists, and more.
While this is available for very broad areas of interest such as news, photos, or videos, eSnips new Micro-Portals will be the first social site to extend this compelling sharing capability to even the smallest and most esoteric affinity groups, such as DJs, African poets, Persian cat lovers, video creators, karaokers, impressionist artists, and more.
com) is a developer and marketer of a wide range of prepaid financial services, including pre-paid stored value cards, reward cards, employee payroll cards, gift, retail and affinity group cards, travel cards and fund transfer cards.
The three-year-old Chinese Affinity Group, headed by Jean Hou, was formed not only to help recruit and retain Chinese employees, but to enhance business opportunities for the Company and to help communicate across the language and cultural barriers.
We plan to explore affinity groups and we expect to market the broadband channels on the Internet, where we will meet the early adopters where they already are spending their time.