affinity group

(redirected from affinity groups)
Also found in: Dictionary.

affinity group

A special interest group. This is a marketing term for a group of people with similar interests.
References in periodicals archive ?
Like the other affinity groups, mine huddled, joined hands, and asked, "What shall we do?"
None of this ranting suggests that affinity groups cannot or should not exist, Merely that their members should participate as AFSA members in an energized AFSA to represent and defend the ideal of a professional American Foreign Service.
His role will include building strong relationships with customers, brokers and other affinity groups.
Just Energy, a North American natural gas, electricity and green energy retailer, has collaborated with Wild at Work, a US-based provider of perks and benefits for employers and affinity groups.
Dismond also serves on the Executive Board of CBRE's African-American Network Group (AANG), one of the commercial real estate industry's first affinity groups for African-American professionals.
But experts warn that the need to intimately know and understand the client's business is even more critical when placing coverage for franchises, associations or affinity groups.
The large banks overestimated how many group members would seek the credit card due to the affinity and the affinity groups tended to underestimate how engaged they needed to be to make the most of the program.
Thinning margins and decreasing response rates have carriers searching for new and different ways to acquire customers in cost-effective ways, said Furbush of Affinity Marketing Group, whose sister company, Affinity Insurance Agency, partners with carriers to secure discounted rates on automobile, home, umbrella liability, boat and other insurance policies for associations and affinity groups.
YL will supply you with the training, equipment, tech support, database and extremely low product cost to go after B to B income, on line sales, Affinity groups the list is endless.
The 'affinity groups' of the Direct Action Network (DAN) blocked access to the conference centre and, using tactics of non-violent civil disobedience, resisted assaults by the police.
The plan is available to consumers through The Hartford's association/affinity business which provides coverage to members of associations, organizations and affinity groups, such as financial institutions.