ageism

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ageism

any process or expression of ideas in which stereotyping of and/or DISCRIMINATION against people occurs by virtue of age. Ageism applies especially to such actions directed against older people, but the term may also be employed to refer to unreasonable stereotyping or discrimination against anyone where this occurs simply by virtue of age.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
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Several studies have stated individual differences about agism. Regarding sex differences, research has noted that women have less ageist attitudes compared to men (Bodner, Bergman, & Cohen-Fridel, 2012).
But it made headlines for other reasons as well, raising the issue of agism and alleged political interference in the media.
Through a growing awareness of agism, the influence of European ideas about 'social inclusion' and North American 'communitarianism', families and older people found themselves transformed into 'active citizens' who should be encouraged to participate in society, rather than be seen as a potential 'burden' upon it (Biggs, 2001).
The notion of agism is associated with discriminating attitudes toward people on the basis of their age (Loland, 1999).
They challenge agism, particularly as it affects access to work and services.