Matsui says that the main benefits of AIR PLOT's photocatalysis are:
Air purification: AIR PLOT eliminates harmful airborne matter such as NOx, SOx, and formaldehyde.
Deodorization: AIR PLOT eliminates Volatile Organic Compounds (VOCs), such as formaldehyde, toluene, xylene and paradichlorobenzene, tobacco odors, NOx fumes, urine and fecal odors, and gasoline smells.
Water purification: AIR PLOT assists with the decomposition and removal of water contaminants such as tetrach-loroethylenes and trichloroe-thylenes
ANTI action: AIR PLOT prevents the accumulation and growth of bacteria and mold--especially in hot and humid rooms such as bathrooms.
Since mid-2005, Matsui has been marketing the AIR PLOT kits and praising their benefits.