Ambush

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AMBUSH

(language)
A language for linear programming problems in a materials processing and transportation network.

["AMBUSH - An Advanced Model Builder for Linear Programming", T.R. White et al, National Petroleum Refiners Assoc Comp Conf (Nov 1971)].

Ambush

 

the positioning of an army unit or of partisans, prepared well in advance and thoroughly camouflaged, on the most probable route of advance of an enemy with a view to defeating the enemy with a sudden strike, capturing prisoners, and destroying combat equipment. The Russian word for ambush, zasada, denoted the garrison in the cities of the Russian state of the 16th and 17th centuries. The zasada was headed by a voevoda (military commander or governor).

What does it mean when you dream about an ambush?

An ambush is a surprise attack. Concretely, it may represent some unpleasant surprise or unanticipated turn for the worse in one’s life. If one was headed for a clear destination at the time of the ambush, it may represent a sense of being blocked. Ambushes may also be more general symbols of sudden loss and emotional upheaval.

References in periodicals archive ?
Coat-tail ambushing The attempt by an organisation to directly associate itself with a property for the purpose of ambushing through a legitimate link, such as the sponsoring of participating athletes or of a participating team or association, without securing official event sponsor status.
Property infringement ambushing The intentional use of protected intellectual property, including trademarked and copyrighted property such as logos, names, words, and symbols or knowingly infringing on the rules and regulations of an event, in a brand's marketing as a means of attaching itself in the eyes of consumers to a particular property or event Example: Unibet, UEFA European Championships, 2008.
Sponsor self-ambushing The marketing communications activities by an official sponsor above and beyond what has been agreed in the sponsorship contract, effectively ambushing the property which they support, and infringing upon other official sponsors Example: Carlsberg, UEFA European Championships, 2008.
Associative ambushing The use of imagery or terminology to create an allusion that an organisation has links to a sporting event or property, without making any specific references or implying an official association with the property.
Distractive ambushing The creation of a presence or disruption at or around an event in order to promote a brand, without specific reference to the event itself, its imagery or themes, in order to intrude upon public consciousness and gain awareness from the event's audience.
Insurgent ambushing The use of surprise, aggressively promoted, one-off street-style promotions or giveaways, at an event, in order to maximise awareness, while minimising investment and distracting attention away from official sponsors and the event itself.
Parallel property ambushing The creation of, or sponsorship of, a rival event or property to be run in parallel to the main ambush target, associating the brand with the sport or the industry at the time of the event, thus capitalising on the main event's goodwill.