analytical CRM

analytical CRM

(business)
Software which helps a business build customer relationships and analyse ways to improve them.

References in periodicals archive ?
0 of the CRM baby, following unfulfilled promises of unified 360-degree views, saw analytical CRM take over, where the collected data was to be analyzed and the 360-degree view was to be achieved.
In terms of processes & functions, CRM can be broadly categorized into four segments - Operational CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
According to the company, ARC delivers a suite of front-office functionality, including multi-channel banking, operational and analytical CRM and workflow processing tools.
It spent much of 2002 putting its efforts into developing its location-based services initiative and a strategy to penetrate the analytical CRM and wireless location-based services markets.
It offered an analytical CRM solution at a time when many of the established players were only offering operational-based CRM solutions.
Analytical CRM applications provide all the necessary functions companies require for measuring, forecasting and optimizing their customer relationships.
Therefore, it is likely that analytical CRM initiatives will take off in coming years.
As companies recognize how much more they can accomplish by adding intelligence to CRM, they're increasingly turning to another type of CRM application: analytical CRM.
Analytical CRM is the synthesis and interpretation of operational data to identify opportunities, optimize customer interactions and manage business performance.
To meet this situation data mining specialist, SPSS, has launched an end-to-end analytical CRM solution to enable companies to make more effective and profitable decisions at every point of customer contact, including the traditional store, call centre, Internet and via direct marketing.
AT&T Business won in the category of Customer Strategy, for achieving its marketing objectives by helping account teams to communicate more consistently with customers, providing them with relevant and valuable analytical CRM intelligence to grow their relationships and create more opportunities.
In terms of process & function CRM can be broadly categorized in four segments - Operation CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
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