analytical CRM

analytical CRM

(business)
Software which helps a business build customer relationships and analyse ways to improve them.

References in periodicals archive ?
In our study, five different classifications were found to typify CRM: operational CRM, analytical CRM, collaborative CRM, strategic CRM and electronic CRM (Table 1).
On the other hand, Foss, Stone, and Ekinci (2008) state that Analytical CRM concerns the technologies that aggregate customer information and provide analysis of the customer data to improve managerial decision-making and actions.
Role of knowledge management and analytical CRM in business: Data mining based framework.
The GM was wondering about the type of huge e-CRM investments in the future and what new developments in the CRM system could be implemented in the most crucial CRM areas; e.g., communication CRM, operational CRM and analytical CRM. The GM pointed out an important fact; the CRM assists STC to manage its customer and sales relationships.
Version 2.0 of the CRM baby, following unfulfilled promises of unified 360-degree views, saw analytical CRM take over, where the collected data was to be analyzed and the 360-degree view was to be achieved.
In terms of processes & functions, CRM can be broadly categorized into four segments - Operational CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
In terms of process & function CRM can be broadly categorized in four segments - Operation CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM.
Analytical CRM is focused on application of intelligent methods and techniques on information about customers.
Greenburg (2002) described CRM as "a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service regardless of the communication channel." Meta Group (2000) described the CRM ecosystem to comprise three integral parts: operational CRM, analytical CRM and collaborative CRM.
Other scholars proposed operational, collaborative and analytical CRM (Iriana, Buttle 2006).
Full browser ?