First, we have extended the line of research on choosing among
assortments. Consumer choice decision is viewed as a hierarchical process (Chernev, 2006; Kahn & Lehmann, 1991).
It was soon perceived that Chinese rice half breeds were not suited to the tropics, and their grain quality was poor contrasted with the prominent ingrained high-yielding
assortments developed in tropical nations.
-- CVS Health is deploying its expanded
assortment of healthier food and beverages to more than 2,900 stores across the nation.
The company's optimisation solutions and virtual environments simulate and evaluate
assortment and space alternatives based on shopping behavior, market trends and product performance.
Store loyalty is higher for
assortments containing a high-equity SB than those containing a low-equity SB.
Local--Because the stores are each independently owned and operated, the management teams at the stores are able to carry
assortments that are customized to the unique needs of their markets.
"The 'athleisure' trend is changing the way American women are dressing," Soltau says, "making it necessary to expand our product
assortment to ensure we are providing a wide array of options for consumers.
Anna's first move toward enlarging its housewares/tabletop
assortment will be to expand in cookware.
Prosser, WA, October 25, 2012 --(PR.com)-- Northwest specialty food company, Chukar Cherries, has released limited holiday editions of their popular chocolate
assortment boxes.
One thing you must consider is that retailers can vary in terms of their product
assortment, size, merchandize, location, and services; thus once the target market is identified the retail format is designed accordingly.
Many product
assortments fall short of their full potential despite collaboration between retailers and manufacturers.
It seems pretty simple - 80 percent of all your sales will come from 20 percent of your product
assortment. But, without the other 80 percent, the 20 percent cannot occur.
