bait app

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bait app

A free mobile application that encourages the user to make in-app purchases in order to take the program to the next level and enhance the experience. The term became popular in 2011 when children racked up large in-app charges on their iPhone game apps. See in-app purchase.
References in periodicals archive ?
Glen Grodem, chairman of Smith's, said the firm has undertaken a "major reform activity," including no longer using reference or comparison pricing in advertisements; improving disclaimers in ads and placing them in larger typeface; and conducting employee education programs to help prevent sales staff from using bait and switch tactics.
com in trying to clean-up unethical practices in the mortgage industry," says Jeff Jaye, EVP of the Upfront Mortgage Broker's Association, an association dedicated to protecting the public from exorbitant overcharging and bait and switch tactics in the mortgage industry.
I said before -- and my feelings have been confirmed -- that this is just a bait and switch," Smith said.