bait app

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bait app

A free mobile application that encourages the user to make in-app purchases in order to take the program to the next level and enhance the experience. The term became popular in 2011 when children racked up large in-app charges on their iPhone game apps. See in-app purchase.
References in periodicals archive ?
Blog and write articles educating the public about bait and switch. Make every effort to win the battle every time you find yourself up against a bait and switch.
In Bait and Switch, Ehrenreich, using her maiden name along with a new identity, attempts to enter mid-level corporate life.
By midmorning, words like "bait and switch" were flowing.
Amicus Tax Executives Institute respectfully submits that, in denying refunds to the petitioners in this case, the State of Minnesota's actions amount to an unconstitutional "bait and switch" of the type struck down by this Court in Reich v.