banner ad


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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
Nearly 70% of those surveyed identified at least one occasion in which they had clicked on a mobile banner ad (within mobile web or an app).
A banner ad is generally 468 x 60 pixels in size and is a section of other elements of the webpage in which it is displayed.
A banner ad (also called banner) is a "section of on-line advertising space that typically consists of a combination of graphic and textual content and contains an internal link to target ad pages (the advertiser's information on the host site) or an external link to the advertiser's Web site via a click through URL" (Chatterjee 2005, p.
The banner ads will run until the end of the UK football season on a range of sport, general interest and other web sites.
Beyond banner ads, the company offers sponsorships for U.
The cookie file contained information about exposures to banner ads, if the visitor clicked on a banner ad, and the visitor's e-mail address.
Frequency: Some Web marketers argue that it's a waste of money to put a clickable banner ad in front of a prospect more than once, but the "Golden Rules" researchers conclude that multiple impressions usually enhance awareness and brand-building.
By signing up for one of these programs, you agree to show a rotating banner ad on your site provided by other Link Exchange businesses, and they do the same for you.
Another method used to sell banner ads is based on paying for how many people clicked through from the banner ad to your site.
While internet usage and e-commerce have skyrocketed, banner ad click-through rates have dropped precipitously amid the clamor.
With a banner ad exchange program, participants essentially swap banner ads.