banner ad


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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


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References in periodicals archive ?
According to a Buzzfeed report, certain in-app banner ads in Android apps have been running hidden video ads behind them.
Table 1: Types of advertisements WEBSITE PAGE ADVERTISEMENTS AdventureQuest Homepage Skin; banner ad--many Homepage No ads Agame Game page Video pre-roll; banner ad Homepage Banner ad; homepage takeover Miniclip Game page Banner ad x 2 Homepage Banner ad x 2; UFO banner ad; internal pop-up ad x 2 Nickelodeon Game page Banner ad x 2 Homepage Skin; banner ad--many Primary Games Game page Banner ad Table 2: Process for critically deconstructing advertisements PROCESS FOR DECONSTRUCTION TEACHING PROMPTS 1.
"Banner ads seek to distract consumers from adjacent content--not add function, convenience, or seamlessness to their task at hand," says Schwartz.
How to earn entries through TAP: A promo banner ad is equal to one point.
We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that."
For example, we were able to track a client's banner ad that we thought was underperforming.
Meanwhile, banner ad strongly recovered from Q3 low levels, yet the growth is fairly modest in year-on-year comparison.
"Best Nike removed the 'I am the bullet in the chamber' banner ad on this site," wrote a poster with the user name "gus."
For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1%.
The banner ad offers some promotional information, but links to an online version of the Ahold chain's circular.
A banner ad is generally 468 x 60 pixels in size and is a section of other elements of the webpage in which it is displayed.
It's the size versus motion debate all over again, especially since the web's equivalent of a print ad, the banner ad, has a higher ubiquity but a lower impact when compared to TV, print, and even online video advertisements.