Zillmann's (1978) excitation transfer theory provides a theoretical explanation for the transfer of skepticism toward the website to the brand in the banner ad
and to intentions to revisit the website.
The authors' explanation for these results was that incentives and interactivity might have acted as a distraction to the business segment, while animation tended to be perceived more like television when compared to a static banner ad
, and attracted attention.
Size: Running tiny banner ads
is probably not a good way to save money, the report suggests.
Spending money for banner ads
can sometimes prove effective.
You can accomplish the same thing by including a free banner ad
in the booth purchase price for your annual meeting exhibitors.
Dealers can include up to 20 images in the banner ad
graphics and set specific links to the banner and decide whether they want the link to be popped-up in a new browser or displayed within the same browser.
Though TV doesn't deliver as many ads per half hour as do magazines, net recall of TV ads was almost twice that of magazine ads; magazines in turn had ad recall almost three times that of Internet banner ads
All of the banner ads
lead to a micro-site (http://www.
BANGKOK -- Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads
- rich media Internet advertising with dynamically changing content.
The program, announced by Linkstorm at last month's American Association of Advertising Agencies (AAAA) Media Conference and Tradeshow, ensured a minimum boost of 50 percent in click-through rates over traditional banner ad
campaigns or it will waive all its fees for the campaigns.
The banner ad
over time has lost much of its effectiveness, but the new Super Banner ad
makes for a whole new advertising experience.
The Full Page Banner Ad
(FPBA) is a product that the online ad-serving firms can use in their search for technologies to supplement the ebbing banner advertisement.