behavioral targeting


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behavioral targeting

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of websites they visit. The data are sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
References in periodicals archive ?
The impact of behavioral targeting on various advertisers' incentives is asymmetric.
does not yet have any proposed legislation in the area of behavioral targeting, offering only the FTC's self-regulatory principles to provide a sense of discipline for advertisers.
Technology has enabled marketers to tap into behavioral targeting, allowing them to watch how individuals are interacting with the online experience and to predict, in real time, the best message to launch.
In addition to behavioral targeting and dynamic content tools, Publisher includes WebFetch, an advanced content management tool that retrieves website content and automatically populates an email template, and Recurring Messaging, a feature that sends new emails on a predetermined schedule whenever web content is updated.
We recently started to work with Apsalar and find it to be the most complete behavioral targeting and analytics platform on the market," says Andrej Nabergoj, CEO of Outfit7.
0 Assessing the Online Behavioral Targeting & Contextual-based Advertising Marketplace
Monster Career Ad Network uses patent pending behavioral targeting technology to reach candidates where they spend time online and present them with relevant job ads.
These responses also highlight a divide between email marketers who are testing behavioral targeting and those who are not.
OwnerIQ has consistently delivered premium solutions for top brand advertisers using their unique ownership related behavioral targeting data and techniques, and has layered on top of that one of the most advanced, real-time, cross exchange media buying platforms in the industry.
Ji went on to comment, "Vente will operate as a subsidiary of Q Interactive and is an ideal fit for Q's industry-leading behavioral targeting technology.
the "Company") (OTCBB: ICLK), a leading behavioral targeting company, announced today that it will release second quarter results for the period ended June 30, 2009 on Tuesday, August 11th after the market closes.
com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced today at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting capability.
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