behavioral targeting


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behavioral targeting

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of websites they visit. The data are sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
References in periodicals archive ?
Data retained is partially anonymized in the case of Google and Yahoo and there is no behavioral targeting.
It includes behavioral targeting, which uses location of the device combined with point of interest to enable ways to identify purchase intention, and interests based on where the devices visit and how frequently.
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual's webbrowsing behavior, as defined by Blue Fountain Media.
Privacy laws should abandon the concept of PII and regulate behavioral targeting based on a contextual continuum of reasonable expectations.
We plan to heavily promote this new service online through behavioral targeting and traditional online advertising and will expand the campaign outside of our current market footprint.
Behavioral targeting is a technology intended for boosting the strength of advertising by online publishers.
Clark Gilbert, president and chief executive officer of Salt Lake City-based The Deseret News said that behavioral targeting has proven particularly effective.
Resolution, OMG'sthird global network, took over responsibility for social media and mobile marketing services, addingto its search, programmatic buying, content marketing and behavioral targeting offering.The move meant Resolution's headcount and billings more than doubled in size less than a year after opening.
OwnerIQ delivers digital ads for its retail and ad agency customers using advanced online behavioral targeting and real-time bidding.
part, to the advent of behavioral targeting. (4) Online behavioral
The code sets out the dos and don'ts on many topical and difficult marketing issues including setting conditions and limits for online behavioral targeting of advertising (OBA), based on interest profiles created by tracking web browsing habits of consumers; establishing restrictions on products that may be marketed to children and information gathered from them; setting standards for ethical behavior and transparency on digital communications for the new technology players, including mobile operators, search engines, application developers, information aggregators and data gatherers.
Moreover, in the US and Europe, we do some behavioral targeting. We use firms that can track users [as they go from eBuddy to another site] and build up a specific behavior for the user."
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