Gen Xers and boomers
love tried-and-true shopping methods.
By the time World War Two baby boomers
were the same age, just nine per cent of women were childless.
Seventy-two percent of boomers
in the poll said they felt financially prepared for retirement, up from 58% who said this in 2010.
The good news for boomers
who have worked with a financial advisor is that while their confidence may have taken a hit, their actual preparedness is solid.
Despite their numbers, which peaked at 78.8 million in 1999, Baby Boomers
today are largely being overlooked by many companies.
"We've been designing and offering products for boomers
for decades, but we don't specifically target boomers
with programs," Spilman said.
also have evolving tastes and eating habits that match their changing health and wellness needs.
These results are based on surveys of 30,562 baby boomers
employed for an employer from Jan.
Two-thirds (62 percent) of middle-income boomers
doubt they will have enough money to live comfortably throughout retirement.
When asked why they left the workforce, nearly four in 10 of these boomers
(36 percent) say they reached retirement age and wished to retire.
will experience a broad range of lifestyle changes in the coming years that will dramatically change where and how they shop for consumer packaged goods and what they buy," said Susan Viamari, editor, Times & Trends, SymphonyIRI.
The reason why this generation is so scrutinized is obvious, as boomers
are estimated to control 70% of the total net worth of American households, to the tune of $7 trillion.