Eighty percent of boomers
and 72% of millennials said they were saving for retirement; a majority of both generations also said they were saving for something else.
Selling to Baby Boomer
and older customers is different primarily because of this shift in the manifestation of human values.
also offer retailers the "biggest opportunity in terms of spending" on store brand products, Hale points out.
PRINCETON, NJ -- Baby boomers
constitute 32% of the U.
will continue to drive environmental protection as they have done in the past via a strong volunteer ethic and an understanding of the connection of planetary and personal health.
will need assistance with the accumulation, preservation and the transfer of their assets.
are turning 50 at a rate of one every 10 seconds.
Let's accept that boomer
expertise hasn't been in leadership.
, some mid-boomers
, plus boomers
who are in the lower income brackets will risk seeing their finances fall apart once they hit retirement, she explains.
After all, boomers
will be one of the most powerful consumer groups for the next 20 years.
We're baby boomers
, and we don't want it to happen to us,'' said Sheryle Bolton, chief executive officer of Quixit Inc.
Good marketing and recruitment strategies that demonstrate unique opportunities, flexible hours, and sensitivities to the needs and desires of the boomer
caregiver will be essential.