bounce rate


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bounce rate

A measurement of the number of users who leave a website after viewing only one Web page. The rate is the number of users viewing only one page divided by the total number of users visiting the site.
References in periodicals archive ?
Removing known invalid emails from a list will reduce the bounce rate.
If you are doing search-engine marketing and using a term like "business opportunities," and you see that the bounce rate is 80 percent, then that means your Web site doesn't appear to have any relevance to the search.
Credit Union Increasing Site Traffic Each Month, Reduces Bounce Rate to 12 Percent
com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top strategies for decreasing a web site's bounce rate and, by extension, increasing conversions.
Where a single percentage point change in bounce rate or repeat business could mean the difference between profit and loss for a [pounds sterling]3.
One of the metrics that Google uses to rank webpages is bounce rate - the percentage of users who land on a webpage without viewing other pages.
The bounce rate is much higher from Pinterest users - 43% higher than Facebook and 48% higher than the Boticca overall site average
Direct Bank Lowers Website Bounce Rate Significantly, Nearly Doubles New Site Visits
In addition to it a responsive web design, you can drastically decrease a website's bounce rate.
Ultimately we will therefore reduce the bounce rate and increase the average amount of time users spend on the site.
One indicator of this is an increased bounce rate, which is the percent of visitors who leave a site from the entrance page.