branding

(redirected from brand)
Also found in: Dictionary, Thesaurus, Medical, Legal, Financial, Acronyms, Idioms, Wikipedia.

branding

Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
References in classic literature ?
Then he would seize brands from the fire and hurl them into the pack.
All night, with burning brands, he fought off the hungry pack.
Every time he was thus awakened he drove back the wolves with flying brands, replenished the fire, and rearranged the pine-knot on his hand.
Flinging his brands at the nearest of his enemies, the man thrust his smouldering mittens into the snow and stamped about to cool his feet.
Burning brands made them spring aside, but they no longer sprang back.
When strangers looked curiously at the scarlet letter and none ever failed to do so -- they branded it afresh in Hester's soul; so that, oftentimes, she could scarcely refrain, yet always did refrain, from covering the symbol with her hand.
OEDIPUS Yes, from my cradle that dread brand I bore.
His back very much scarred by the whip; and branded on the thigh and hips in three or four places, thus (J M).
I could enlarge this catalogue with broken arms, and broken legs, and gashed flesh, and missing teeth, and lacerated backs, and bites of dogs, and brands of red-hot irons innumerable: but as my readers will be sufficiently sickened and repelled already, I will turn to another branch of the subject.
"Best brands Circassians, crop of 1850, L200; 1852, L250; 1854,
Best brands Georgian, none in market; second quality, 1851,
Several Georgians, fancy brands, 1852, changed hands to