branding


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branding

Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
References in periodicals archive ?
Debra Semans is senior vice president of Polaris Marketing Research and a noted lecturer on branding and especially aligning organizations for optimal brand delivery.
As Iaco conceded, branding is nothing new to the market's biggest players, but it's a concept that seems to have caught fire in New York City of late as firms strive to compete in an often uneven playing field.
Its branding efforts are helping spread the news throughout the country that USDA Rural Development is committed to the future of rural communities.
Beacon's executive director of strategic planning, Han Van-Dijk, also sees the techniques of retail and consumer branding being increasingly employed in the business-to-business marketing arena.
As many of the majors have consolidated and reorganized, especially in crop protection, seed and animal health, they have had to practice good branding and keep their customers and channel members on board," he says.
ID Branding provided the guidance we needed to more effectively project our unique identity and values in our outreach to the communities we serve.
What's irrefutable, however, is how important it is that CEOs find the "right" branding strategy.
s Concordance platform allows advertisers to match keywords on publishers' websites to printable coupons, creating an indelible branding moment.
Market Illumination(R), the marketing professional's source for brand-building tools and marketplace insight, has introduced the Branding Insight Tool(TM) at www.
The William Morris Agency (WMA) today announced a strategic association with Los Angeles-based Brand Sense Partners (BSP) that will establish a first-of-its-kind branding practice.