breakfast cereal


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breakfast cereal,

a food made from graingrain,
in agriculture, term referring to the caryopsis, or dry fruit, of a cereal grass. The term is also applied to the seedlike fruits of buckwheat and of certain other plants and is used collectively for any plant that bears such fruits.
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, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. The first precooked cereal was probably invented in 1863 by James Jackson. He broke up hardened loaves of unleavened whole grain bread into little pieces and served it for breakfast after soaking the brittle chunks overnight in milk. Jackson named this mixture granula. In 1877, Dr. John Harvey KelloggKellogg, John Harvey,
1852–1943, American physician, health-food advocate, and breakfast cereal developer, b. Tyrone, N.Y., grad. New York Univ. (M.D., 1875) and continued his medical studies in Europe.
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 created a similar cereal called granola, but not until his invention of corn flakes in 1902 did cereal become a commercial success. At first, most cereals were marketed as pure, whole-grain foods. Eventually, however, competition resulted in the addition of sugar and other food additivesfood additives,
substances added to foods by manufacturers to prevent spoilage or to enhance appearance, taste, texture, or nutritive value. By quantity, the most common food additives are flavorings, which include spices, vinegar, synthetic flavors, and, in the greatest
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 and in marketing campaigns directed at children, such as the inclusion of a premium or toy in the box. In the 1970s, as cereals came under attack for their lack of nutritive value, many manufacturers began adding nutrients. Unlike most other grain products, breakfast cereals have shown a steady increase in per capita consumption in the United States throughout the 20th cent. Apart from breadsbread,
food made from grains that have been ground into flour or meal, moistened and kneaded into a dough, and then baked. Many types of bread are leavened, usually with yeast, which induces fermentation and causes the breads to rise.
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, cereal is the most common form in which Americans consume grain.
References in periodicals archive ?
The Ready-to-eat (RTE) cereal had the larger share in the breakfast cereal market and was valued at USD 27.
Lily enjoyed exploring the Kellogg's mini field, which showed what goes into growing the grains for our breakfast cereals.
The breakfast cereal market will experience cumulative growth of 10% during the 2014-2018 period and will reach $13 billion in 2018," the researchers say.
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom.
The 2013 Worldwide Breakfast Cereal Manufacturing Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics.
Breakfast Cereal Information Service spokeswoman Dr Gill Jenkins added: "All in all, breakfast cereals are great nutrition and a good way to start the day.
General Mills, the maker of many children's breakfast cereals, announced that it was lowering the sugar content of 10 of its products to less than 11 grams.
With an investment close to CHF 50 million, the project underlines the partners' strategic focus on nutrition, health and wellness, and will accelerate research on new innovative lines of breakfast cereals.
Sainsbury's pulled their own-brand 225g breakfast cereal selection on Friday after "small insects" were found in Honey Nut Cornflakes.
It's not just breakfast cereal, but the whole-grain concept, including wholegrain bread, pasta, and rice," said Dr.
The apparent benefit probably isn't confined to breakfast cereal but includes whole-grain bread, pasta, and rice, said Dr.
The makers of Bow Wow Breakfast Cereal for Dogs, based in Encino, believe that canines, like humans, deserve a healthy to start to their day.