brochureware


Also found in: Dictionary, Thesaurus, Legal, Financial.

brochureware

(marketing, jargon)
Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed to con customers into not committing to an existing product of the competition's.

The term is now especially applicable to new websites, web site revisions, and ancillary services such as customer support and product return.

Owing to the explosion of database-driven, cookie-using dot-coms (of the sort that can now deduce that you are, in fact, a dog), the term is now also used to describe sites made up of static HTML pages that contain not much more than contact info and mission statements. The term suggests that the company is small, irrelevant to the web, local in scope, clueless, broke, just starting out, or some combination thereof.

Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures. As of December 1999, examples include pop.com and cdradio.com.

Small-timers that really have no business on the web such as lawncare companies and divorce laywers inexplicably have brochureware made that stays unchanged for years.

brochureware

A website that advertises a product but contains only the equivalent of a paper brochure with no interaction. A website can be much more elaborate. For example, it can zoom into images for more detail, make recommendations based on user input, provide downloads of software demos, compute and process the sale and remember the questions users asked the last time they visited. All this is missing in brochureware. See wares.
Mentioned in ?
References in periodicals archive ?
The results generally show that the value-added wood products sector in Canada is still in the brochureware stage of e-business; however, their current adoption rates and attitude indicate they are prepared to increase their e-business.
Brochureware came first, followed by simple e-commerce, Vidali says.
For firms positioned at the brochureware stage, implementing an organizational Internet site serves as a substitute medium for corporate communications and advertising.
The web-based study, which was conducted by software developer JBS Computer Services Ltd, showed that of the surveyed companies 52% did not have a web site at all, 36% had brochureware sites and just 2% had web sites that had been designed to generate commercial returns.
Locke: You'd be hard pressed to find a company that's saying, 'We're taking a pass on the digital revolution.' But most companies think that the digital revolution is, get up a website and put your product brochures online, and have your shopping cart and your glossy brochureware on the Web.
There is even a greater number who provide "brochureware" or portal access to quotes for everything from business coverage to auto insurance to life policies to health protection.
Request the vendors' marketing materials or "brochureware." Be prepared to answer a multitude of questions about your project including: whether you are seriously looking for software; how long you expect your selection process to take; and if you will use the traditional request for proposal and/or demonstration process.
You go to a software company's Web site and blow through the expensive brochureware because it's just a bunch of bushwa.
Where should you begin your efforts to move from today's brochureware websites to real-time, end-to-end, consumer-centric e-commerce business?
We're talking about content rich sites--information--not just a glorified Web brochure that allows you to tell everyone you're "on-line." Jupiter Communications, an Internet research firm, describes these so-called "brochureware" sites as the least effective Web sites you can have.
For merchants whose sites are deemed "brochureware" - that is, lacking shopping carts, checkouts and credit processing - iMall offers the opportunity to load one hundred products into database free.
Today, the average corporate Web site consists mainly of "brochureware" - on-line versions of corporate and product brochures, press releases, backgrounders - a virtually endless number of pages through which a potential customer must painstakingly wade before he can even hope to glean something valuable.