buzzword

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buzzword

A term that refers to the latest technology or just sounds catchy. Artificial intelligence (AI) is the hot buzzword today. Like all major buzzwords in the past, AI is often overused and abused (see AI).

Other buzzwords are blockchain, Bitcoin, IoT and augmented reality. Just a few months ago, cloud, big data and smartwatch were hot topics. A few years ago, social networking, Web 2.0, Twitter, Facebook, smartphone, tablet and green were all the rage. See cloudwashing.

In the beginning, everyone uses cutting edge terms to appear knowledgeable (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary. See disruptive technology.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce. Early industry buzzwords were client/server in the 1990s, distributed computing in the 1980s and MIS in the 1970s.


Just Plain Small
The "nano" term is sometimes used to simply mean "small," as in this mouse transceiver from Microsoft. When plugged into a USB port, it protrudes only a quarter inch.
References in periodicals archive ?
New Economy gurus have a nifty buzz phrase for the phenomenon of using philanthropy to lure customers--"cause marketing.
A CURRENT HOME BUILDING BUZZ PHRASE IS "mass customization," the notion that all future homes will be unique and will cost no more than the average tract home.
SM], defines the latest buzz phrase "Employer of [Choice.
There is no denying that Customer Relationship Management (CRM) has become the latest direct marketing buzz phrase.
Let's go back to Grierson and the idea of the Board as something that would interpret Canada to Canadians and the world, which was the buzz phrase at the time.
Since the dull days, the industry has continued its transformation with greater emphasis on integrated systems, smart IT solutions, and the new buzz phrase of `total airport management'.
Convergent media" - the buzz phrase that refers to the Internet's increasing role in all things informational - and how brands transcend platforms will be two major themes at PROMAX '99.
Although many communicators remain largely unaware of it, knowledge management has become the buzz phrase in a growing number of business organizations.
Customer service is more than a buzz phrase, it's the basis for the way they do business.
The buzz phrase "materials-by-design," heard increasingly among chemists, materials researchers, physicists and engineers, denotes not just the materials themselves but also the bold new attitude spurring their development.
THE term "legal highs" has been a media buzz phrase over the past year, with campaigns and articles dedicated to the new phenomenon.