buzzword

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buzzword

A term that refers to the latest technology or a term that sounds catchy. Current major buzzwords are IoT, Bitcoin and augmented reality. Just a few months ago, cloud, Big Data and smartwatch were hot topics. A few years ago, social media, Web 2.0, disruptive technology, Twitter, Facebook, smartphone, tablet computer and green were all the buzz. See cloudwashing.

In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce.


Just Plain Small
The "nano" term is often used to simply mean "small," as in this mouse transceiver from Microsoft. After being plugged into the USB port, it barely protrudes from the computer.
References in periodicals archive ?
One of the current buzz phrases among media-makers is "the global market.
One-stop shopping," "transition from school to work," these are buzz phrases that also are challenging our expertise.
The Monster Under the Bed" is a buzz book: it is built out of a collection of buzz words, buzz phrases, and buzz ideas that have such pervasive circulation that it's next to impossible to identify their source, or their validity.
One of the currently popular buzz phrases is "interactive selling.
Now, that's what management and marketing gurus mean when they talk about customer service and use buzz phrases like "build relationships" and "exceed customer expectations" to describe it.
Despite the advent of various new buzz phrases in the search industry, success and failure in enterprise search pivots on pre-selection testing, adequate infrastructure, strong usability, and realistic budgets," reported Arnold.
Buzz phrases like 'Olympic legacy' and 'inspiration to young people' are being bandied around gaily in London as if in some way justifying what will be a gross expense on a two-week sporting celebration in four years' time.