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A term that refers to the latest technology or a term that sounds catchy. Current major buzzwords are cloud, Big Data and smartwatch. A few years ago, social media, Web 2.0, disruptive technology, Twitter, Facebook, smartphone, tablet computer and green were hot. See cloudwashing.

In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce.

Just Plain Small
The "nano" term is often used to simply mean "small," as in this mouse transceiver from Microsoft. After being plugged into the USB port, it barely protrudes from the computer.
References in periodicals archive ?
While we all should be in harmonious synchronicity during this start-of-the-year mating dance, more often than not we instead become confused trying to understand the various buzzwords and catchphrases that each side of the negotiation throws at the other in order to impress.
It's generally best to avoid the tired cliches and trendy buzzwords in favor of clear, straightforward language.
Our annual buzzwords list demonstrates how UAE professionals are yet to fully utilize the LinkedIn platform to its maximum potential.
Career expert David Schwarz said using buzzwords not only makes your CV generic, but it can give the impression that you are trying to mislead your prospective employer.
The study identified the 20 most common buzzwords and how many headlines included each one.
The Linkedin 2011 study of the most overused buzzwords on profiles shows "creative" tops the list, followed by "track record" and "motivate".
Buzzword had a busy first season when in the care of Saeed Bin Suroor, running eight times between the end of June and early November.
Zazou looked like taking the prize for trainer Mario Hofer but he could not hold Buzzword, who proved the stronger in the closing stages.
Instead, I would like to draw attention to a word that fits snugly into the definition but is rarely accorded the buzzword status it so richly deserves: democracy.
Al Zarooni believes Buzzword is worth another chance at a mile and a half.
Rewilding joins stable companions Buzzword and Al Zir, as the Dubai-owned stable step up their quest to conquer the make-or-break Epsom racecourse and claim a prize that every owner, trainer and jockey hunger wish for more than any other.
STRAPPING Shakespearean proved the buzzword at Sandown when he stormed into the top league of two-yearolds.