buzzword

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buzzword

A term that refers to the latest technology or just sounds catchy. Artificial intelligence (AI) is the hot buzzword today. Like all major buzzwords in the past, AI is often overused and abused (see AI).

Other buzzwords are blockchain, Bitcoin, IoT and augmented reality. Just a few months ago, cloud, big data and smartwatch were hot topics. A few years ago, social networking, Web 2.0, Twitter, Facebook, smartphone, tablet and green were all the rage. See cloudwashing.

In the beginning, everyone uses cutting edge terms to appear knowledgeable (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary. See disruptive technology.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce. Early industry buzzwords were client/server in the 1990s, distributed computing in the 1980s and MIS in the 1970s.


Just Plain Small
The "nano" term is sometimes used to simply mean "small," as in this mouse transceiver from Microsoft. When plugged into a USB port, it protrudes only a quarter inch.
References in periodicals archive ?
Cliches, jargon, buzzwords - call them what you will, but despite being universally hated, they are encroaching on everyday business vocabulary at an alarming rate.
So these buzzwords start to take on a life of their own, and everybody in the business world feels a burning need to find out more about them, and to try to apply them to their companies.
Number three, I am convinced that when people use the term "diversity," they are using it as a buzzword for old stuff that doesn't sound so good any more.
LinkedIn reveals the most overused CV buzzwords According to social media giant LinkedIn, "experience" is the most overused buzzword by the platform's millions of users in the UK.
Some buzzwords are just overused that recruiters have gotten tired of reading them.
Almost half (47 percent) of marketers consider Al to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to Ai.