buzzword

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buzzword

A term that refers to the latest technology or a term that sounds catchy. Current major buzzwords are IoT, Bitcoin and augmented reality. Just a few months ago, cloud, Big Data and smartwatch were hot topics. A few years ago, social media, Web 2.0, disruptive technology, Twitter, Facebook, smartphone, tablet computer and green were all the buzz. See cloudwashing.

In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce.


Just Plain Small
The "nano" term is often used to simply mean "small," as in this mouse transceiver from Microsoft. After being plugged into the USB port, it barely protrudes from the computer.
References in periodicals archive ?
Cliches, jargon, buzzwords - call them what you will, but despite being universally hated, they are encroaching on everyday business vocabulary at an alarming rate.
So these buzzwords start to take on a life of their own, and everybody in the business world feels a burning need to find out more about them, and to try to apply them to their companies.
BusiBUZZ(TM): Business Buzzwords For Survivin' and Thrivin' in the Big City, is available for purchase on www.
Number three, I am convinced that when people use the term "diversity," they are using it as a buzzword for old stuff that doesn't sound so good any more.
We must communicate why we are a much better and different solution than other companies that are trying to use similar buzzwords.
The marketplace is becoming flooded with high-speed options that overwhelm customers with technology acronyms and market buzzwords, without really addressing their business needs," said Dennis Kruse, chief marketing officer, Prism.
LinkedIn reveals the most overused CV buzzwords According to social media giant LinkedIn, "experience" is the most overused buzzword by the platform's millions of users in the UK.
Some buzzwords are just overused that recruiters have gotten tired of reading them.
Almost half (47 percent) of marketers consider Al to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to Ai.