buzzword

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buzzword

A term that refers to the latest technology or just sounds catchy. Artificial intelligence (AI) is the hot buzzword today. Like all major buzzwords in the past, AI is often overused and abused (see AI).

Other buzzwords are blockchain, Bitcoin, IoT and augmented reality. Just a few months ago, cloud, big data and smartwatch were hot topics. A few years ago, social networking, Web 2.0, Twitter, Facebook, smartphone, tablet and green were all the rage. See cloudwashing.

In the beginning, everyone uses cutting edge terms to appear knowledgeable (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words eventually become everyday vocabulary. See disruptive technology.

"Nano" This - "Nano" That
Nanotechnology was very popular right after the turn of the century. The "nano" prefix was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies even added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Old Buzzwords
The last half of the 1990s brought us numerous Internet buzzwords, including Java, intranet and e-commerce. Early industry buzzwords were client/server in the 1990s, distributed computing in the 1980s and MIS in the 1970s.


Just Plain Small
The "nano" term is sometimes used to simply mean "small," as in this mouse transceiver from Microsoft. When plugged into a USB port, it protrudes only a quarter inch.
References in periodicals archive ?
Don't get me wrong - I'm not saying using jargon and buzzwords are always bad.
"Most resumes are a thicket of deadwood words and phrases - empty cliches, annoying jargon and recycled buzzwords," according to a report posted by Monster.
Meanwhile, the buzzword 'expert' re-enters the top ten in 2016 while 'specialised' topped the list in both 2016 and 2017, as professionals look to verify their expertise.
30% of marketers think vendors that use industry buzzwords are "full of it."
The problem is that buzzwords fail to accomplish what should be their core purpose: to clearly communicate to the audience.
Smart salespeople don't need buzzwords to impress clients, who are probably just as sick of hearing them as I am.
And that led James Sudakow, a talent management consultant and fellow buzzword loather, to do something bold: He gave up.
Austerity - Despite it having become a key election buzzword, with party leaders pressed to declare whether they are for or against austerity, the word is actually fairly meaningless in terms of specific economic policy commitments.
I started to think that perhaps attendees could play some sort of Buzzword Bingo each time one of these phrases were uttered at a newspaper conference (and it would probably make a very dangerous drinking game).
Buzzwords are forever, used by every business, in every region, and by every employee regardless of age, gender or functional area of expertise.
Confession time: I saw this on someone else's list of marketing buzzwords. It's so ridiculous that I had to include it here.
The technology services industry is rife with enough buzzwords to confuse most potential customers.