If the primary goal were to minimize
cannibalization, you would launch a line extension that fails or has minimal sales.
This smart strategy has the best results in preventing
cannibalization of the parent brand and encourages new consumers to buy the economical option.
The reason:
cannibalization of same-store sales from established stores by new outlets.
After all, these same senior colleges and universities justifiably fear the
cannibalization of future enrollments.
They discuss international methods,
cannibalization, ecological theory and competitive intensity, submarkets, consumer satisfaction, technological entrepreneurial firms, and present case studies of a wine producer and exporter, the US hotel market, and ways to market towards the gay population.
Since DVD rentals in vidstores deliver, on average, less than half the revenues of DVD sales, the studios would be less worried about
cannibalization, particularly if they could negotiate a better share of each $3.
A broader market for both recycled and alternative fiber papers would stop such
cannibalization of customers.
By pulling that data from the data warehouse and using predictive intelligence solutions to forecast future demand, the CFO can improve pricing and promotions, improve profit, grow margins, improve new item introductions, reduce inventory, predict product
cannibalization, rescue closeouts and improve distribution assortment and replenishment.
When developing a new campus, your market positioning must be focused sharply to avoid confusion and
cannibalization between your villas and congregate independent living apartments.
It is the ultimate in
cannibalization," Levenson said.
Even most of those who have automated the time-consuming process are not realizing the return they had hoped for, because they are missing one crucial element of the story:
cannibalization.
