x86 chip platform

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x86 chip platform

A hardware platform comprising an x86-based CPU and companion chips (chipset, networking, graphics, etc.), which are the major semiconductor components in a PC. Intel was the first to create a chip platform with its Centrino brand in 2003, which was very successful.

Take Advantage of the Brand
The concept behind the chip platform is to encourage the chip maker's customers (the PC vendors) to take advantage of a heavily marketed brand. For example, in order to paste the Centrino logo on a laptop, a vendor had to use all the required chips from Intel. Prior to the Centrino and the chip platforms that followed, PC makers often used chipsets from a different manufacturer than the CPU. Intel coined the term "platformization" for this marketing tactic. See Centrino, ViiV, vPro, Turion and AMD LIVE!.
References in periodicals archive ?
The Dark Wyvern is constructed of a dark grey version of Turing's signature unbendable Liquidmorphium(TM) and offers the same unique authentication methodology, chip platform, screen and dimensions as the company's Series I phones.
0 chip platform, which is due to be on the market in 2011.
MasterCard has developed a number of added-value applications that extend and go beyond the payment security offered by MasterCard M/Chip, its underlying chip platform.
UniPhier (Universal Platform for High-quality Image Enhancing Revolution) is an integrated multimedia chip platform that enables standard and high-definition video solutions for DivX video playback on a wide range of Blu-ray digital products, digital TVs, DVD players and more.
Intel will also talk about Moorestown, a chip platform targeted at devices like mobile Internet devices and smartphones.
Moorestown is a chip platform that Intel is targeting at smartphones and MIDs.
The contactless card system, which is based on HID's chip platform, can increase transaction speed and convenience for the user, reduce or eliminate cash handling, reduce machine maintenance, and extend card tile by eliminating mechanical contact between the card and the reader.
The AppliedMicroX-Gene Server on a Chip platform offers unparalleled integration, featuring multi-core ARMv8-compliant 64-bit processors, a high performance memory subsystem, cloud server I/O with integrated Ethernet NIC, and other communications interfaces - all on a single chip.
BOSTON, March 6, 2013 /PRNewswire/ -- In the Automotive Electronics Service report, " Automotive Cameras: Chip Platform Strategies Enable Both Mandate Compliance And Enhanced Performance," Strategy Analytics predicts a 31 percent growth in camera deployment in light vehicles over the next five years, topping 89 million units by 2019.
Programmers use the SoCMosaic custom chip Platform Support Package (PSP) to develop their code which is independent of the simulation mode.
0 will soon be universally available on nearly all new PCs, which means that products incorporating DisplayLink's DL-3000 chip platform have a huge new base of potential users," said John Cummins, VP of sales and marketing for DisplayLink.
The cooperation aims to integrate the marketing resources of the two companies to jointly promote the selected game products of CMGE, which will be developed on the MStar chip platform and cater to the feature-phone market.