clickprint

clickprint

The Web browsing pattern of a user. The order of pages navigated combined with the time spent on each page is analyzed to identify a particular user. The information can be used to make targeted offers to returning users or to detect automated agents (spiders, bots) that may be combing the site.
References in periodicals archive ?
If someone didn't want to be identified by clickprint, he or she could easily alter behavior to elude detection, Padmanabhan and Yang say.
Scientists are learning to use these typeprints, clickprints, and writeprints, respectively, as digital forms of fingerprints.