clicks and mortar


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clicks and mortar

Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. See bricks and mortar, bricks clicks and flips and e-commerce.
References in periodicals archive ?
The Clicks and Mortar shop will feature a number of Welsh businesses such as Cardiff-based Dust and Things and Bear Hug Sports from Caerphilly.
Here for the full duration of the Clicks and Mortar pop-up is Tim Runde-Wood, with his brand Twoodle Co.
Instead of having the title of 'Clicks and Mortar -- Passion Driven Growth in an Internet Driven World' it should have been something like 'The Charles Schwab Company and its business ideas and practices, from CRM to corporate cultures to working on the Internet'.
Their 'clicks and mortar' counterparts - the online arms of traditional retailers - increased their prices by 0.3 per cent over the same period.
"Clicks and mortar" sites - High Street firms' internet arms - offer best bargains, an average 12.5 per cent cheaper than net-only companies.