clickstream


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clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Analyzing users' clickstreams on websites is very helpful in determining the effectiveness of the site's design.
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In a typical study, ClickStream Technologies recruits thousands of triple-opt- in users and records their click activities, installed and used applications, and hardware configuration, for 1 to 6 months or longer.
From May to December 2008, ClickStream Technologies recruited 2,400 U.
This is the second study ClickStream has conducted for Adobe.
Protecting our users' personal data has always been of key importance for us at ClickStream Technologies," said Cameron Turner, CEO and Founder of ClickStream Technologies.
The Netezza/Unica solution allows organizations to integrate and analyze clickstream and other customer data to gain a more complete understanding of their customers, down to a one-to-one level, and to more quickly act on that intelligence.
ClickStream Technologies aims to advance existing market research techniques with customized Internet-based technologies that embrace both quantitative and qualitative strategies.
CustomerScope: A complete research reporting and analysis solution that lets researchers examine quantitative and qualitative results, as well as aggregated and individual clickstreams.
com through clickstream data analysis reveals likely activities in which consumers are about to engage in the marketplace," said Rick Wainschel, vice president of marketing research and brand communications for Kelley Blue Book.
Coremetrics(TM), the leading web services provider of marketing analytics solutions, today announced that Restoration Hardware has selected the Coremetrics Marketforce(TM) platform to generate detailed analysis of online customer and visitor clickstream behavior that will help drive improvements in online merchandising.
Price comes to ClickTracks with several years of Web Analytics experience, moving from ClickStream Technologies where he served as VP of Sales.
Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles(SM) of online customers and visitors that serve as the foundation for all successful marketing initiatives.
Shoppers Drug Mart and The TJX Companies, Netezza gives retailers the ability to execute comprehensive market basket, clickstream, CRM, multi-channel inventory, supply chain, merchandising and sales data analysis in real-time.