clickstream


Also found in: Dictionary, Wikipedia.

clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Analyzing users' clickstreams on websites is very helpful in determining the effectiveness of the site's design.
Copyright © 1981-2019 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.
Mentioned in ?
References in periodicals archive ?
Clickstream analysis can reveal which strategies will be best to solve the problem.
The "Clickstream Analytics - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.
Zhao, "You are how you click: clickstream analysis for sybil detection," in Proc.
* While Millennials are less sensitive to brands collecting personal data from social and clickstream behavior (14% are comfortable using social clickstream and like behavior versus 8% for the general population), 30% still prefer an opt-in form.
In e-commerce, a MariaDB TX database can have some tables on InnoDB (e.g., product catalog), some tables on MyRocks (e.g., purchase orders) and some tables on Spider (e.g., clickstream).
After selecting a result, a SmartSearch prompt appears offering closely related titles and other titles based on clickstream data [6].
"Most analysts have not taken advantage of the vast amount of unstructured resources like clickstream data, IoT data, log data, etc., that have flooded their data lakes -- largely because it's difficult to do so," Eide says.
"It needs to become a condition for getting on those platforms and needs to happen in a more consistent way." She'd like to see publishers force third-party platforms to provide clickstream data and the tools to allow them to analyze it internally.
Clickstream data that provides clues about a customer's interests would be stored in yet another system.
The presentation to the audience demonstrated how easily and often companies can log every website you've ever visited 6 data referred to as a "clickstream" 6 in order to improve targeted advertising.