clicktivism


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clicktivism

(CLICKing for acTIVISM) Clicking the Facebook Like button, signing an online petition, forwarding a message or link or something similar to express support. Contrast with real activism, which entails writing "real" letters with postage stamps, telephoning, marching and carrying signs, even forming human chains and venturing into unauthorized areas that risk arrest.

Slacktivism
Clictivism is sometimes synonymous with slacker activism, or "slactivism," which connotes a lazy way to provide support in contrast to real activism as described above.
References in periodicals archive ?
There are some valid concerns being raised at the moment around "clicktivism" not being "real" activism, in terms of making tangible change.
Social media activism is often called "clicktivism" or "slacktivism," and its effectiveness is a subject of much debate.
Many current storylines in campaigns just encourage 'clicktivism', and Wilkins and Enghel (2013) suggest that this serves to inhibit rather than strengthen audiences' moral sensitivity.
"In 2014, 'clicktivism' forced companies to revise marketing campaigns, to reformulate Ingredient statements or to simply acknowledge consumer sentiment."
To do so, we need to build a bridge 'beyond clicktivism',
Yet new Internet capabilities can also be dominated over time by large corporations or encourage phenomena such as "clicktivism" where someone feels like they have made a difference with a simple mouse click.
What is clicktivism and how are 'slacktivists' shaping political and environmental discourse in 140 character tweets?
In this virtual world, you 'support' Bongi's work in her African community through your clicktivism. All signs of your place in the geographical world (postal code) or in the social world (family names) are removed.
"There's enthusiasm for Marxist theory as a tool for analysis," says Tim Hardy, author of U.K.-based blog "Beyond Clicktivism. "But I haven't seen many calls for Marxist-style statist solutions.
"There's enthusiasm for Marxist theory as a tool for analysis," says Tim Hardy, author of UK-based blog "Beyond Clicktivism. "But I haven't seen many calls for Marxist-style statist solutions.