cloudwashing

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cloudwashing

Adding "cloud" to the name of hardware or software in order to make it more up-to-date. Starting in the 2008-2009 time frame, cloud computing became a hot IT topic, and a vendor might rename its product to include the word if it were Internet based in any manner. See buzzword and cloud computing.
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Most times, instances of cloud washing are claimed as instances of private cloud.
The Playbook on Cloud Computing is a framework for adopting the cloud, going into detail on the benefits and disadvantages of public and private clouds, cloud economics, and addresses "cloud washing" -- the efforts by a number of vendors in branding their "business-as-usual IT services" and virtualisation products as "cloud" offerings.
Among vendors there is a definite trend of 'cloud washing' whereby less scrupulous companies re-label their products as cloud computing too readily, overselling the benefits and obscuring the technical deficiencies of what they have to offer.
They need to be wary of vendors who are "cloud washing" and show them the door.
<p>"When they launched Blue Cloud, we accused them of cloud washing, by taking a bunch of existing stuff and saying 'this is cloud' and 'this is cloud,'" Staten notes.