This was most obvious in the enthusiastic and animated discussion of the clunch pit in the village of Orwell (that is, the site where clunch had been quarried over generations, now no longer used for this purpose)--indeed, no discussion at the school over the course of our fieldwork generated as much excitement as the opportunity to describe the pit.
"I had Groupon name my son because I wanted him to be proud of his future tombstone," (http://www.groupon.com/redirect/review/238638) Donald Clunch, father of Clembough Clunch added.