Sponsoring the Memorial Coliseum, an athletic and architectural icon, as well as USC, an intellectual and cultural beacon, reaffirms our broader commitment to serving the people, communities and business of this region, said Janet Lamkin, President, California for United Airlines.
The Coliseum will be rechristened in 2019 just after the $270 million renovation is completed.
"Over almost a century, the Coliseum has endured as one of the world's greatest sports and entertainment venues, a civic monument, and architectural icon in the heart of Los Angeles," Supervisor Mark Ridley-Thomas, a member of the Coliseum Commission, said.
"The restoration of the Los Angeles Memorial Coliseum is a vital step forward to a more dynamic 9th District, said Los Angeles City Councilman and Coliseum Commission President Curren Price.
The only venue in the world to have hosted two Olympiads, two Super Bowls and a World Series, the iconic Coliseum will be home to both opening and closing ceremonies, as well as athletic events (track and field) for the 2028 Olympics.
United Airlines and the Coliseum both have rich histories, with foundings nearly a century ago, Nikias said.