Connotation


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Connotation

 

an additional, attendant meaning of a linguistic unit.

Connotation includes semantic or stylistic elements which are connected in a certain way with the basic meaning and are superimposed upon it. Connotation is used to express emotional and evaluative nuances. For example, the word metel’ “snowstorm,” which denotes a strong wind with snow, can be used connotatively in such combinations as pukh kruzhilsia metel’iu, “the down swirled around like a snowstorm,” and metel’ ognennykh iskr vzvilas’ v nebo, “a shower (literally, snowstorm) of fiery sparks soared skyward.” The idea of connotation includes an element of the word’s grammatical meaning that predicts the occurrence of another word in the text (for example, a preposition predicts a noun in a certain case). The notion of connotation in this sense was introduced into linguistics by K. Bühler.

References in periodicals archive ?
Judge Bucher also saw a similarity in the connotation of the parties' marks and (again dare we ask if from experience
3] suggests that warm in connection with clothing calls forth the idea, connotation, of bulkiness.
For me, accountant has almost a negative connotation.
With our new Connotation services, we are lever-aging our intellectual property expertise and exhaustive worldwide trademark research to make sure our clients have all the information they need for successful global branding.
I begin by explaining how a word's connotation is developed through real and vicarious experiences of the word's referent and the associations linked to it.
Environment Minister Tzachi HaNegbi was the one to raise the issue with Bar'el, in light of the negative connotations the word has taken on.
Then there are the names that carry negative connotations or prove embarrassing.
With Fallon drawing a blank at Bath, Dettori is now only one behind the champion after his two successes on Connotation and Inchpast.
The "anoint" in the psalm confers a "specialness" on the person, "but without the royal-messianic connotation.
Although the authors use the term 'charitable choice' rather than faith based social welfare, the connotation is the same.
Reading that connotation into the name is absolutely stupid," he told The Dominion Post of Wellington, New Zealand.
The `lame duck' connotation is really a negative connotation attached to a coach where his future is uncertain, because of the organization's reluctance to extend or commit.