user-generated content

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user-generated content

The production of content by the general public rather than by paid professionals and experts in the field. Also called "peer production" and "crowdsourcing" and available on the Web via blogs and wikis, user-generated content includes the daily news, encyclopedias, movie and product reviews, as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics.

The Amateur Rules!
As brought out in Andrew Keen's "The Cult of the Amateur," when everyday users are allowed to report the news anonymously and are not held accountable for anything they say, it becomes increasingly difficult to tell fact from fiction. Professional journalists and editors, even those with immense fame, can be criticized and even fired for false reporting. However, the contributing user who can write anything is never held responsible. In addition, anyone can post something online, leading to an unprecedented information overload in today's world. See social media, blog, wiki, Wikipedia, Web 2.0, citizen journalism, YouTube and crowdsourcing.
References in periodicals archive ?
Bazaarvoice works with major high-street brands and retailers providing them with insights on consumer purchasing habits by collecting and analysing consumer-generated content like ratings and reviews.
A stellar line-up of media and research agencies will share their inspiration and practical application of destination marketing, highlighting the growing role of original, branded and consumer-generated content, brand stories, and influencer marketing in today's travel industry.
Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content, across 5,000 brand and retail websites.
US-based credit asset manager Golub Capital acted as administrative agent, lead-left arranger and lead-left bookrunner in providing a USD 245m GOLD facility to support the take-private acquisition of Texas, US-based consumer-generated content provider Bazaarvoice by US-based private equity firm Marlin Equity Partners, the company said.
It has also lead to fundamental changes in communications and marketing - newspapers have yielded ground to digital content and advertising is moving increasingly towards consumer-generated content.
But instead of being trained to apply the same martial principles, young creatives are being encouraged to respond to problems with the personal skills they have been drafted for, namely by proposing channels, platforms, apps, technology and consumer-generated content, rather than seeking first to identify the main battle plan, and using those skills to implement it.
Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this continuous stream of consumer-generated content is typically regarded as more reliable, unbiased and popular than the content produced by hoteliers."
To operate a consumer-generated content program, he encourages grocery retailers to focus on three key areas:
Care management teams also need to be supported by an agile, on-demand infrastructure that can aggregate data from multiple sources, including EHRs, claims information, pharmacy records, and consumer-generated content, to create a holistic view of each patient, with insights on the psycho social and behavioral context for that patient, to inform the plan of care and optimize the patient's own participation and engagement.
50% Increasing consumer-generated content, such as pictures and videos
Instagram, on the other hand, is singlehandedly changing the B2C space by leveraging consumer-generated content to drive digital word-of-mouth marketing on a massive scale.
The session will highlight how Postano and the Kings' through their partnership, are harnessing consumer-generated content in a creative, easy way that maximizes fan engagement strategies and marketing campaigns.