user-generated content

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user-generated content

The production of content by the general public rather than by paid professionals and experts in the field. Also called "peer production" and "crowdsourcing" and available on the Web via blogs and wikis, user-generated content includes the daily news, encyclopedias, movie and product reviews, as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics.

The Amateur Rules!
As brought out in Andrew Keen's "The Cult of the Amateur," when everyday users are allowed to report the news anonymously and are not held accountable for anything they say, it becomes increasingly difficult to tell fact from fiction. Professional journalists and editors, even those with immense fame, can be criticized and even fired for false reporting. However, the contributing user who can write anything is never held responsible. In addition, anyone can post something online, leading to an unprecedented information overload in today's world. See social media, blog, wiki, Wikipedia, Web 2.0, citizen journalism, YouTube and crowdsourcing.
References in periodicals archive ?
Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content, across 5,000 brand and retail websites.
28 February 2018 - US-based credit asset manager Golub Capital acted as administrative agent, lead-left arranger and lead-left bookrunner in providing a USD 245m GOLD facility to support the take-private acquisition of Texas, US-based consumer-generated content provider Bazaarvoice by US-based private equity firm Marlin Equity Partners, the company said.
It has also lead to fundamental changes in communications and marketing - newspapers have yielded ground to digital content and advertising is moving increasingly towards consumer-generated content.
But instead of using good old-fashioned -- and effective -- principles of advertising to define the rules of engagement, we are drafting the people to fight on their own terms, not just through consumer-generated content, but within the agency itself.
Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this continuous stream of consumer-generated content is typically regarded as more reliable, unbiased and popular than the content produced by hoteliers.
To operate a consumer-generated content program, he encourages grocery retailers to focus on three key areas:
Care management teams also need to be supported by an agile, on-demand infrastructure that can aggregate data from multiple sources, including EHRs, claims information, pharmacy records, and consumer-generated content, to create a holistic view of each patient, with insights on the psycho social and behavioral context for that patient, to inform the plan of care and optimize the patient's own participation and engagement.
50% Increasing consumer-generated content, such as pictures and videos
The session will highlight how Postano and the Kings' through their partnership, are harnessing consumer-generated content in a creative, easy way that maximizes fan engagement strategies and marketing campaigns.
The chain has partnered with Bazaar-voice to leverage consumer-generated content by allowing shoppers to create and share ratings, reviews and Q&As about products and brands on LondonDrugs.
His topics include methods, genre criticism and consumer-generated content, auteur criticism and social media, cultural criticism and the cell phone, and ethnographic criticism and video games.
Noticeably fewer consumers were prepared to pay for consumer-generated content such as blogs (13 per cent), video (21 per cent), and content on social communities or forums (27 per cent).