content analysis


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content analysis

[′kän‚tent ə′nal·ə·səs]
(computer science)
A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.

content analysis

a research technique for the objective, quantitative and systematic study of communication content. It involves charting or counting the incidence, or coincidence, of particular items belonging to a set of (usually) predetermined categories. It has been used, for example, to explore political balance and bias in communication by counting the number of references or time allocation given to political groups. Critics of content analysis challenge the assumption that meanings can be studied quantitatively, arguing that meanings are conveyed by absence as well as presence, and by context rather than frequency. However, in its more sophisticated forms, content analysis can take account of these critiques, and can make a powerful contribution to sociological analysis (see also GLASGOW MEDIA GROUP).
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
References in periodicals archive ?
Compared with the previous content analysis (Buboltz & Savickas, 1994), there has been a shift in published articles in CDQ.
In addition to its usefulness as a standalone analysis tool, content analysis also functions well as part of larger methodologies such as sociotechnical analysis, which attempts to integrate various organizational assessment tools from a range of disciplines.
By forging a solid, ongoing partnership with content owners and doing your part in maintaining it, you can avoid many of the pitfalls that often occur during content analysis and development.
To take this notion one step further, a content analysis of chapter 9 was undertaken (Table I), using the key words and phrases used in the chapter to highlight the two main issues of diversity in the workplace - gender and multiculturalism.
"Slant" and "topic" are interdependent in the content analysis research.
Therefore, investigating the ways ACEEL researchers are describing content analysis coders and Delphi study panelists would be beneficial in providing consistency, transparency, replicability, rigor, and integrity in research studies using content analysis and Delphi study methods across ACEEL disciplines.
Majority of the studies adopted Content Analysis as their research method.
Digital direct-to-consumer advertising: a perfect storm of rapid evolution and stagnant regulation: Comment on "Trouble spots in online direct-to-consumer prescription drug promotion: a content analysis of FDA warning letters." Int J Health Policy Manag.
All of these will be subject to content analysis using George's scoring system, as well as qualitative measures suggested by other scholars in the field.
al (2013) made a content analysis of studies in the field of Wikis that were published in six major journals: TOJET, Educational Technology & Society, Educational Technology Research &Development, Computers & Education, Australasian Journal of Educational Technology and British Journal of Educational Technology.
The purpose of this content analysis was to investigate the differences in the use of theory, principles and guidelines common to standard books on instructional design and technology and common to most popular books on web design.
METTLER TOLEDO'S online course, "What Everybody Ought to Know about Moisture Analysis," presents actions to improve moisture content analysis accuracy.

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